Marketing Operations Manager, AfroTech & Live Events

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary: 

Blavity Inc. is seeking an experienced Marketing Operations Manager to support AfroTech's event marketing initiatives on a contract basis. This role will focus on executing comprehensive email marketing campaigns, driving community engagement on the AfroTech Connect App, and managing ticket sales analytics and reporting across multiple Blavity Inc. events. The ideal candidate will have demonstrated expertise in event marketing, email campaign management, and data analytics, with the ability to work independently in a fast-paced environment.

This position will be a contracted, part-time W-2 position requiring approximately 25 hours per week and reporting directly to the Director of Content Marketing & Live Events. The role offers flexibility while maintaining consistent availability during peak event cycles, particularly around the annual AFROTECH conference.

NOTE: Contracted workers will be responsible for providing their own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role.

Responsibilities:

Event Email Marketing & Campaign Execution (50% of time):

• Design and execute comprehensive email marketing campaigns for multiple events, including pre-event promotions, registration drives, and post-event follow-up sequences
• Develop targeted email segmentation strategies to maximize open rates, click-through rates, and conversion metrics
• Create compelling event messaging and content that resonates with target audiences across different audience segments
• Track and analyze key email metrics including open rates, CTR, conversion rates, and ROI to inform future campaign strategies

Community Engagement - AfroTech Connect App (30% of time):

• Drive active community participation and engagement within the AfroTech Connect mobile application
• Develop and implement engagement strategies to increase daily active users and session duration
• Monitor community discussions and facilitate meaningful conversations among members
• Create and moderate content specifically designed to foster community interaction and knowledge sharing
• Respond to community inquiries and feedback in a timely and professional manner

Data Analytics & Reporting (20% of time):

• Generate comprehensive ticket sales reports across multiple events, tracking daily/weekly sales
• Monitor real-time ticket sales data to identify trends and opportunities for optimization
• Create weekly and monthly performance dashboards for executive leadership and stakeholders
• Analyze ticket type performance, pricing strategies, and promotional code effectiveness
• Track referral sources and marketing channel attribution to determine ROI by channel

Qualifications:

• Education: Bachelor's degree in Marketing, Data,Media Studies, or Business related field;
• Required Experience:
  • 3-5 years of experience in event marketing, digital marketing, or related field
  • Proven track record managing email marketing campaigns with measurable results
  • Demonstrated experience with community management and engagement strategies
  • Strong analytical skills with experience generating reports and data visualizations
  • Experience working with event ticketing platforms and sales analytics
• Preferred Experience:
  • Previous experience marketing conferences, cultural events, or B2B events for audiences of 5,000+ attendees
  • Experience with mobile app community management and engagement
  • Contract or freelance marketing experience with ability to manage multiple projects independently
  • Experience with event marketing 
• Technologies: 
  • Email marketing platforms (Iterable)
  • Community management tools and mobile app platforms
  • Project management software (Asana, Monday.com, or similar)
  • Ticketing platforms and event registration systems (Posh, Streampoint)
• Additional Qualifications:
  • Exceptional written communication skills with ability to craft compelling marketing copy
  • Strong organizational skills with proven ability to manage multiple concurrent campaigns
  • Data-driven mindset with ability to translate analytics into actionable insights
  • Self-motivated and able to work independently with minimal supervision
  • Collaborative approach with ability to work effectively with cross-functional teams
  • Understanding of event marketing best practices and industry trends
  • Flexibility to adjust priorities based on event cycles and business needs

Details: 

• The hourly rate for this position is $50 for a max of 25 hours per week
• This is a fully remote, U.S.- based role. 
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work in alignment with the Eastern Time Zone.