Marketing Operations Analyst

| Denver, CO, USA
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Apryse is seeking a Marketing /E-Commerce Operations Analyst who will join our growing GTM Operations Team. You will partner closely with our Marketing team in developing and supporting the analytical framework for our e-commerce self-serve product lines and impact our existing techstack infrastructure to improve the tracking and the delivery of insights. You will also help support our B2B arm of the business in evolving and improving our existing analytical frameworks, marketing contribution model and existing program KPIs, help with preparation of periodic reporting to the Board of Directors, and partner with the Director of Marketing Analytics to improve our capacity in delivering operational insights to the marketing team.
You will have a chance to offer improvements and have a direct impact from the get-go, leaning on your previous experience with data analysis, technical skills, report automation and help us get the most out of our operational and analytics tool investments. You will be supported by the rest of the GTM Operations team through coaching, training and pair program solving.
Responsibilities:

  • Develop a contribution model and establish and support an analytical and forecasting framework for the Apryse e-commerce self-serve subscription product lines.
  • Support ongoing reporting and forecasting for the marketing organization, identifying significant changes and trends that will materially impact our growth trajectory.
  • Identify issues, analyze available data and information, and recommend action items to the team and senior stakeholders.
  • Evolve the reporting and monitoring of our marketing KPIs
  • Partner with the operations team to improve existing data tracking challenges and suggest optimizations to the existing marketing tech stack for the e-commerce business
  • Support the field and digital marketing teams by maintaining reports and dashboards that provide a clear understanding of customer acquisition costs and campaign effectiveness.
  • Build on and improve existing demand and lead generation modeling to determine the most effective and successful integrated campaign strategies from the perspective of digital channels, account-based marketing (ABM), and email nurture campaigns.
  • Support in various levels of Ad Hoc business analysis needs.


Requirements:

  • 3+ years of experience in an analyst role, preferably in a B2B SaaS/software organization, working with Marketing, Revenue Ops and/or Finance organization.
  • Strong analytical skills (e.g. modeling, statistics, financial analysis, reporting, etc.)
  • Direct prior experience building data models and forecasting for e-commerce/subscription based self-serve businesses.
  • Working understanding of standard demand waterfall and cohort-based analysis frameworks and marketing mix modelling.
  • Experience setting up basic ETL processes to combine multiple data sources on a single/multiple dashboards through a data visualization tool (Tableau or PowerBI).
  • Advanced Microsoft Excel skills.
  • Working experience with Google Analytics and Salesforce. Experience working with marketing attribution platforms like CaliberMind, Bizible (Adobe Marketo Measure) or similar a strong plus.
  • Ability to partner with cross-functional stakeholders to formulate program KPIs and formulate solutions to track them.


Nice to Haves

  • Proficiency with Python and SQL.
  • Experience leveraging AI to augment day-to-day productivity and reporting insights.
  • Experience working in a private equity-backed company.


Benefits

  • Competitive salary commensurate with experience & qualifications.
  • A comprehensive extended benefits package including health, dental and vision for you and your family.
  • A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
  • Highly autonomous and entrepreneurial environment.
  • Bi-weekly lunches and monthly socials.
  • Annual recurring WFH allowance for you to purchase items you need for your home office.
  • On going support for learning development so you can master your craft.
  • Work with the hardware you're most comfortable with (Windows or Mac)
  • Diverse and inclusive workplace where we all learn from each other.
  • Excellent work-life balance with a flexible remote work environment.


Company Description
Apryse is the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.
We are also a fast-growing company, chosen as one of Canada's Top Small & Medium Employers of 2022 by Mediacorp Canada Inc and selected among Canada's best employers for recent graduates with its addition to the 2022 Career Directory.
Since having secured a $95M strategic growth investment in 2019, we have grown from approximately 50 employees to over 500, made fourteen acquisitions, and in 2021, Thoma Bravo, the top private investment firm in the world for software, came on board with another strategic growth investment.
Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces.
Internally, we foster an atmosphere of opportunity, growth, and success for every individual amidst an exciting and challenging entrepreneurial culture. Career progression is based on merit, not tenure. Every member of our vibrant team is empowered to be a contributor, innovator, and successful leader.
Ready to join our team?
If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now.
Please note that due to the high volume of applications received, only short-listed candidates will be contacted.
We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
Thank you for your interest in Apryse!

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Technology we use

  • Engineering
  • Product
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • ReactLibraries
    • JIRAManagement

An Insider's view of Apryse

How would you describe the company’s work-life balance?

Apryse has an excellent work-life balance and encourages socialization and hobbies for it’s employees. I have an autonomous work environment that allows me to have flexible scheduling to get my work done while also allowing me to be present in my personal life. I feel trusted with my work responsibilities without being bound by a 9-5 work schedule

Blake

Account Executive

What does your typical day look like?

My typical day starts with prioritizing the needs of current sales opportunities I’m involved with and prepping for customer meetings that day. I’ll also usually have blocks of time set out for prospecting new business opportunities within my accounts and mapping how our digital document processing solutions can fit in their environment.

Evan

Account Executive

How do you make yourself accessible to the rest of the team?

Being accessible is key to getting feedback. In our remote first world, it can certainly be challenging, but I try to follow these simple guidelines: Be Present, Authentic, Empathetic, Vulnerable, Transparent and allow yourself every opportunity to connect (virtual or in our hub locations.)

Cassidy

CEO

What unique initiatives do you have that encourage innovation?

We power document manipulation workflows across nearly every industry in the world. Their needs have borne many exciting innovations, from 3D rendering of CAD files in PDF documents to AI powered features such as form, field, and data extraction. AI advancements have us leveraging LLMs to augment future document processing workflows.

Josh

CTO

What are Apryse Perks + Benefits

Apryse Benefits Overview

Apryse is passionate about our people and we want our benefits to match. We offer our employees company paid Medical, Dental and Vision for themselves and their dependents.

Culture
Open door policy
Team based strategic planning
Open office floor plan
Employee-led culture committees
Day off for your birthday
President's club
Employee awards
Remote work program
Diversity
Documented equal pay policy
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Mental health benefits
Wellness days
Financial & Retirement
401(K) matching
Performance bonus
Dependent on role
Pay transparency
Vacation + Time Off
Paid holidays
Paid sick days
Office Perks
Free snacks and drinks
Onsite office parking
Pet friendly
Home-office stipend for remote employees
Professional Development
Lunch and learns
Promote from within
Personal development training

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