The Role
Lead global marketing strategies for the Rascals brand, managing campaigns, budgets, and a junior team, while driving business growth.
Summary Generated by Built In
Lead the global growth of Rascals as the marketing force behind powerful campaigns and brand experiences that excite consumers worldwide!
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role purpose:
You will be the Marketing leader & brand champion for the Rascals brand in your assigned markets, managing best-in-class marketing strategies from idea to execution to drive business growth across markets globally. Support with the development and execution of strategic marketing initiatives across a wide range of marketing disciplines, including digital media, influencers, trade marketing, PR, activations and more.
If you’re a future-ready marketer with a passion for FMCG, this opportunity is for you!
Roles & Responsibilities
- Define and implement brand marketing growth plans that achieve business objectives for the growth of Rascals, including
- Developing and executing of marketing strategies for the Rascals brand in line with best-in-class FMCG brand marketing practice.
- Lead global marketing campaigns from concept to completion, bringing them to life by building strong relationships with external agency partners, and internal cross functional teams.
- Lead go-to-market strategies and activations for US & CA markets, retailers and NPD launches.
- Gather and analyse data and insights from external sources such as the market, customers, prospects, and industry analysts, as well as internal sources such as customer service and sales, to understand customers’ needs and apply these insights to marketing strategies & tactics.
- Overseeing digital marketing campaigns & performance, collaborating closely with internal Digital Marketing Team
- Manage brand marketing budgets from planning to execution, reporting to the Marketing Director on ongoing optimisation of activity and spend.
- Develop marketing plans and objectives as part of annual business planning with commercial and product teams to help create strategic growth brands.
- Develop strong relationships with key retail customers, to deliver strong joint execution plans across trade marketing touch points
- Lead contact for external PR agency partners, conducting performance reviews to ensure they deliver best-in-class comms
- Working closely with the Content Team to ensure content meets objectives on time & on budget
- Leadership, mentorship and growth of the Rascals brand marketing team, managing a junior team member to deliver and execute plans across the brand, including:
- Establishing processes that empower team members to work efficiently and embody continuous improvement
- Day-to-day management of junior team members in accordance with wider business priorities
- Upskilling, training and development of junior team members
Skills & Experience
- 6+ years’ experience in a brand marketing role with proven depth and breadth of brand marketing experience
- Strong commercial and business acumen, strategic thinking, and problem-solving ability
- Must demonstrate leadership ability and be able to influence and motivate cross-functional teams, while holding stakeholders accountable to deliver on business objectives
- Experience in mentoring, coaching, and leading others to support development and build high-performing teams
- Strong communication and influencing skills, with the ability to translate messages across a variety of internal and external stakeholders
- A go-getter with energy, creativity, and determination to continuously improve and push boundaries
- Strong solutions-focused mindset, with high levels of resilience and passion
- As a digitally-led business, we value experience in leading and executing 360 campaigns across digital and social channels, with strengths in go-to-market strategy and consumer research
- Proven ability to manage and prioritise multiple projects in a dynamic, fast-paced environment
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
🌱 Culture for Growth
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
ZURU – Tomorrow Reimagined
🚀ZURU.com
#LI-JK1
Top Skills
Digital Media
Pr
Trade Marketing
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The Company
What We Do
ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.
Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.
The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.
With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.
ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.
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