WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
Reports To Position:
Marketing Director-Korea
Location:
Seoul, Korea
Department:
Marketing
Date:
2025
This is a: ☒ New Position or ☐ Position Update
Position Overview
Marketing Manager is responsible for strengthening Alo Yoga’s brand presence and cultural impact in Korea through strategic media and influencer engagement. By cultivating meaningful relationships with editors, celebrities, and tastemakers, this role helps amplify Alo’s premium positioning and community-driven values—ultimately supporting brand awareness, desirability, and new client acquisition in a key global market.
Key Accountabilities
Describe the key accountabilities of the job and indicate the estimated percentage of time allocated to each area (totaling 100%) - Percentages may fluctuate based on monthly priorities and key activations Celebrity, Influencer, Talent & Community Engagement· Support the strategic development and execution of talent and influencer engagement initiatives that amplify Alo’s voice and cultural relevance in Korea.
· Build and manage strong daily relationships with celebrity agents, stylists, and top-tier influencers to reinforce Alo’s positioning as the premium lifestyle and wellness brand.
· Grow and nurture a network of tastemakers and aligned advocates who embody the Alo ethos—fostering an authentic and aspirational community.
· Lead the execution of product gifting, talent dressing, and cultural seeding moments to ensure Alo is worn, seen, and celebrated at the right time and by the right people.
· Oversee all influencer activations and content delivery—from briefing and negotiation through to posting and performance analysis—ensuring alignment with brand voice and aesthetic.
· Stay ahead of the curve by identifying emerging talent and community voices with strong brand synergy for future partnerships.
50%
PR Strategy, Media & Editorial Execution· Localize global brand narratives into culturally relevant stories that build awareness, aspiration, and earned credibility in Korea.
· Cultivate and manage strong relationships with key editors and media contacts across fashion, lifestyle, wellness, and business outlets to secure premium placements.
· Drive the creation and execution of press materials, media previews, and editorial moments—including branded content, advertorials, and product features.
· Partner with PR agencies to ensure timely, brand-consistent execution across all touchpoints.
· Monitor share of voice (SOV), media coverage quality, and performance metrics, delivering regular reporting and strategic insights
40%
Events & Brand Activations
· Concept, plan, and execute culturally relevant events—including media previews, influencer gatherings, and VIP experiences—that elevate Alo’s brand storytelling and visibility in Korea.
· Curate and manage guest lists across press, celebrities, influencers, and key partners; lead end-to-end outreach, confirmations, and on-site hosting to ensure a seamless, on-brand experience.
· Coordinate closely with internal teams and agency partners to ensure operational alignment and elevated creative execution.
· Maximize cultural impact by managing talent participation strategy—including attendance planning, seeding opportunities, and event content moments.
· Track and report on event success through media coverage, social amplification, guest engagement, and post-event KPIs
10%
Qualifications
Required
Qualifications· 10+ years of experience in Marketing Communications within the fashion, luxury, beauty, or wellness sectors.
· Deep, current network of media, influencer, and celebrity contacts in Korea, with a strong understanding of local culture, trends, and tastemaker dynamics.
· Proven track record of leading and executing strategic PR initiatives that build brand equity, drive earned visibility, and create cultural impact.
· Exceptional storytelling and writing skills in both Korean and English, with the ability to adapt voice across formats and audiences.
· Comprehensive knowledge of Korea’s media ecosystem, influencer landscape, and celebrity engagement practices.
· Strong cross-functional collaborator with experience operating independently and globally, demonstrating agility, accountability, and partnership.
· Passion for Alo’s brand values and lifestyle; personal connection to wellness, yoga, or mindfulness is a meaningful plus.
Job Description Disclaimer
The statements included in this document are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so classified.
How to Apply: To apply, please submit your complete application package via email to [email protected], and be sure to include the position title in the subject line. Your application package must include a cover letter and resume.
Confirmation of Receipt: We will confirm receipt of your application via email, text message, or mail, based on the contact information you provide. If you don't receive a confirmation within 28 business days, feel free to follow up with us.
Recruitment Timeline
We will keep you updated on any changes to the recruitment schedule, including delays, via email or text message. Below is the anticipated timeline for the recruitment process:
- Application Deadline: 30 Days from Job Posting Date
- Initial Application Review: within 2 weeks after the application deadline
- Interviews: Within 1 month after the application deadline
- Final Decision: within 2 weeks after the last interview
Please note that this timeline is subject to change based on the volume of applications and scheduling requirements.
Document Retention and Return Policy
We will retain all application materials until the hiring process is complete. Once the process is over, all electronic application files will be securely deleted or destroyed no later than 180 days of the application submission date. If you submit your application by mail, you may request to have your materials returned. To do so, please contact us within 14 days of the end of the recruitment process, and we will mail your documents back to you at your expense within 14 days of your request.
Notification of Results
We will notify all applicants of the hiring decision via email or text message. We appreciate your patience throughout this process and will ensure that all applicants receive updates in a timely manner.
What We Do
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
That’s why we started Alo —to spread good: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo to practice because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with beautiful design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections makes it so Alo can travel beyond the studio. Luxury meets performance in every collection.
Mindful movement carries over to life at Alo, where there’s a solar-powered office, yoga five days a week for employees at our on-site gym, electric-car charging stations, an advanced recycling program that reduces waste to that of a small household, and meetings outside by the fountains in our meditative Zen garden. We have a gong. And we use it. Our stores are designed to be places to commune—people and ideas mingle over organic juice, kombucha and coffee. And the airy yoga studio and roof deck at our Beverly Hills flagship store is where it’s really happening. There’s even a super-sized cosmic mural on one wall—come by for some astral travel (or just to take an Instagram pic).
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