Key responsibilities include managing internal and external marketing initiatives, overseeing a partial EMEA budget, and driving brand visibility through trade shows, regional campaigns, sales enablement, and customer communications. The role requires close collaboration with the Commercial team, EMEA Marketing, and global central marketing teams, with a strong focus on Marketing Communications and Customer Experience.
This is a hands-on role suited to a strategic thinker and strong communicator, capable of delivering measurable impact and fostering cross-functional collaboration.
Tasks and Qualifications:Marketing Strategy & Planning
- Define and implement an annual marketing strategy in collaboration with the Commercial team, EMEA Marketing team, and aligned with the global marketing team.
- Support the development of go-to-market strategy
- Set strategic plans, budgets, and controlling mechanisms to deliver performance targets and provide effective development plans.
Campaigns, Events & Sales Enablement
- Develop and execute marketing strategies and campaigns in close collaboration with the Sales team to drive pipeline growth and brand visibility within Dach and Benelux markets.
- Plan, execute, and optimise multi-channel campaigns across multiple marketing channels including events, digital activities, content creation, and lead generation activities.
- Identify and assist with execution of trade shows and regional campaigns.
- Develop compelling case studies and customer success stories to support sales enablement and thought leadership
- Deliver qualified leads and raise Dematic brand awareness through event, paid media, PR activities and digital activities.
- Educate customers on latest solutions and technologies.
Communications & Content
- Oversee internal and external communications related to new client wins in coordination with the Sales team.
- Managed paid media strategy and execution across digital channels, ensuring optimal media mix, budget allocation, and performance tracking to maximize campaign impact and raise brand awareness
Digital Marketing & CRM
- Manage social media activities
- Enhance web presence, including publishing and optimising content for SEO
- Maintain and support CRM data hygiene for marketing campaigns and leads, ensuring accurate segmentation and reporting.
Performance & Reporting
- Manage and report on budgets, ensuring spend is aligned with strategic goals and delivers measurable ROI.
- Measure and report on the effectiveness of campaigns and overall marketing initiatives, providing insight and recommendations for continuous improvement.
Collaboration & Market Insight
- Monitor the materials handling market — including customers, suppliers, and competitors.
- Position and differentiate Dematic in the market through strategic marketing initiatives.
- Minimum of 5 years’ marketing and communications experience within a global, matrix organisation.
- Bachelor’s degree required, Master’s degree strongly preferred.
- Proactive self-starter with discipline for setting goals and metrics, driving decisions, and getting closure on recommendations and issues.
- Excellent communication and influencing skills at all levels, both internal and external.
- Competence in making timely, effective, principles-based decisions.
- Strong team player, creative in generating new ideas, and able to maintain strong alignment with the Director and other Marketing Team members.
- Ability to travel based on business needs.
- Experienced user of Marketo
- Full professional proficiency in German & English
Top Skills
What We Do
Looking to make your move? Then you’ve come to the right place! We are the KION Group, and the world of intralogistics is our home. Our solutions ensure the smooth flow of materials and information in production plants, warehouses, and distribution centers in over 100 countries.
We have around 41,000 employees who make a real difference, helping us to become who we are today: the biggest manufacturer of forklift trucks and warehouse handling equipment in Europe, and one of the world’s leading warehouse automation providers.
Successful? We are, but it’s all down to the motivated, highly trained, and multi-talented people that work for us. Would you like to be part of an international, diverse team? We can offer you interesting jobs and exciting career opportunities in an innovative, rapidly-growing, and forward-looking industry.
With us, you benefit from numerous development opportunities in a globally active group, including the possibility of working at one of our locations abroad on a temporary basis.
No matter which of our sites you work at, the KION values—integrity, collaboration, courage, and excellence—shape our individual action and our collaboration with colleagues, managers, customers, suppliers, and applicants both nationally and internationally.
Who makes up the KION Group? With our international brands Linde Material Handling, STILL, and Baoli, as well as regional brands Fenwick and OM, we stand for exceptional technology and service expertise for forklift trucks and warehouse handling equipment around the world. Dematic expands the portfolio with its automated material handling solutions for intralogistics processes in warehouses, production, and sales
