Marketing Manager, Buick Crossovers

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
As the Marketing Manager of Buick, you will lead the strategic vehicle lifecycle plan including developing and executing positioning, product launch, go-to-market plan, and initiatives to optimize sales for the Buick models (Enclave, Envision, Envista and Encore GX). You will lead a cross functional, matrix team that delivers a comprehensive vehicle line plans that encompasses product, pricing/incentives, advertising, promotions, and retailer channel. This position reports to the Global Buick GMC Marketing Director.
Main Duties and Responsibilities include:

• Develop and lead the product launch for current program and future model assigned vehicles
• Devise product marketing initiatives to optimize sales, share, profit, and brand funnel targets
• Provide carline direction on creative work in terms of scope, key messages, and customer target; all within the context of Buick umbrella positioning
• Lead a team of Assistant Marketing Managers to execute marketing strategies and plan including developing a high performing team through selection, feedback and coaching, performance reviews, and skill development.
• Relay a deep passion for the customer journey, a consumer-first mindset and a comprehensive understanding of marketing channels to support the implementation of strategies and executions that effectively reach across many different mediums.

For each product:

• Identify consumer insights and competitive opportunities to guide development of market strategy/tactics
• Assume leadership role in developing target market definition, positioning, and key messages
• Develop and lead consensus effort with all stakeholders to a 4P launch plan from pre-launch through post-launch for new and majored products
• Develop annual marketing plan and budget recommendation
• Lead monthly go-to-market plan recommendation as part of SMS process including sales forecast, production recommendation, and incentive requirements
• Collaborate with Brand Execution Team to develop compelling consumer messaging strategy which utilizes appropriate media tactics
• Assume leadership role in developing content for dealer product training
• Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail
• Collaborate with Product Manager to identify customer needs, develop initial model/content strategy, and identify product wins for communications
• Devise and implement life-cycle appropriate special editions, packaging adjustments, and promotions to attain business objectives
• Collaborate with Communications team to develop key messages for media and social media and actively participate in media events as a subject matter expert
• Engage with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics
• Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides
• Serve as SME of assigned products/segments to the Buick GMC organization. Provide guidance to develop a portfolio approach for marketing management.
• Develop customer targets, product content, pricing, media planning and incentives recommendations to maximize Buick VP, sales, and share.

Requirements:

• Bachelor's degree required, preferred in marketing, business or other related
• 7+ years' experience in Product Marketing, Branding, Sales or Centers of Expertise Marketing.
• Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently.
• Experience leading agency relationships.Experience managing teams directly or indirectly
• Demonstrated ability to own and effectively manage budgets
• Ability to develop and communicate new and unique marketing ideas that will effectively drive consumers to action
• Ability to make/recognize effective trade-off decisions and can negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships.
• Able to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment.
• Ability to communicate strategy and plans effectively
• A self-starter with the ability to think strategically and develop creative solutions
• Regular travel, including some weekends. Ability to occasionally work irregular hours

Additional Description
Skills and Abilities:

• Ability to work well in a complex team environment
• Ability to effectively manage multiple assignments and prioritization to meet deadlines
• Ability to synthesize data into critical information
• Ability to make/recognize effective trade-off decisions that balance multiple considerations
• Excellent oral and written communications skills
• Highly developed presentation skills both in the development and delivery of presentation
• Proven ability to use complex data to form in-depth analytical insights
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint

Preferred qualifications:

• Strong competency in all areas of digital, broadcast, CRM, social media, experiential as well as exposure to media planning
• Master's degree in Business Administration preferred
• Marketing launch experience preferred

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

• #LI-MO1

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