The Marketing Insights & Automation Analyst shall turn marketing data into decisions by building trusted dashboards, attributing pipeline/revenue, and optimizing campaigns and automation.
- Build/own Power BI dashboards for full-funnel performance (traffic → MQL → SQL → Opps → Revenue), with automated refresh and clear commentary.
- Maintain HubSpot hygiene: lifecycle stages, lead scoring, UTMs, campaign setup, workflows, sales handoff triggers, and attribution.
- Define and track marketing KPIs (CAC, MQL/SQL conversion, win rate, pipeline coverage, cohort retention).
- Ensure data integrity and alignment across HubSpot → (Salesforce, if used) → Power BI; run monthly data audits.
- Produce exec-ready monthly/quarterly insight packs with trends, risks, recommendations, and forecast.
- Run controlled experiments (A/B) and quantify impact; partner with Sales/Finance on pipeline and revenue attribution.
- Train stakeholders on dashboards and best practices; drive adoption.
Requirements
- Bachelor's degree in any Discipline or Equivalent
- Diploma/Degree in Marketing is desirable
- Shipping background (but not necessary)
- Functional knowledge of any CRM tool
- 5+ years’ proven experience in B2B prospecting and lead generation for a field sales team.
- Experience in working with prospect and customer data.
- Proven ability to hit lead generation targets.
- Preferably in SaaS or enterprise software solutions.
- Proficient in using CRM systems, preferably Salesforce CRM.
- Experience working collaboratively in a combined sales & marketing team.
- Advanced Power BI (DAX, data modelling, incremental refresh, row-level security, parameters).
- HubSpot Marketing Hub & CRM (workflows, campaigns, UTMs, lead scoring, lists/segments, forms).
- Strong SQL/Excel; marketing analytics; attribution models (FT/MT/LT, position-based, data-driven).
- Clear written storytelling with data; stakeholder management.
- Salesforce familiarity (objects, fields, reports);
- Python for automation; GA4; marketing mix modelling basics.
Benefits
- Competitive Salary and Bonus: We reward your expertise and contributions.
- Inclusive Onboarding Experience: Our onboarding program is designed to set you up for success right from day one.
- Marcura Wellness Zone: We value your work-life balance and well-being.
- Global Opportunities: Be part of an ambitious, expanding company with a local touch.
- Monthly Performance Support: Our modern performance management framework empowers you to reach your full potential.
- Diverse, Supportive Work Culture: We’re committed to inclusion, diversity, and a sense of belonging for all team members.
Top Skills
What We Do
Marcura is the company behind eight of the leading solutions and brands streamlining processes in the maritime industry. Our solutions include DA-Desk, PortLog, MarTrust, ShipServ, Marcura Compliance and Marcura Claims.
For over 20 years, we’ve been developing platforms that have been digitally transforming the industry. We work closely with our global customers and partners to develop solutions to everyday industry challenges, and together raise standards along the way.
Founded in 2001 on the principles of independence and transparency, we are headquartered in Dubai. Today, we have over 800 customers, making over $14bn of payments on behalf of customers every year, and employ nearly 1,000 team members across the globe – all committed to supporting the front-line of the maritime industry.
United in our vision to support maritime professionals in being the best at what they do, Marcura is pioneering new ways to transform compliance, transparency and efficiency in shipping. Building value through standardisation, data-driven decision making and integration of new technologies, Marcura is driving the era of digitisation across the seas.
