At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The PositionObjectives and Scope of Position:
Objectives:
Manage the assigned product portfolio, at Roche Pharma Taiwan, in alignment with Roche global goals and strategies.
Establish marketing priorities and guarantee the strategic focus with the right resource allocation and management.
Drive business success by defining and implementing the local marketing plans, ensuring the execution with a strong focus of patient value and connected with all the strategies and solutions.
Outputs:
Achieve quantitative (Sales, KPIs, Market Share, etc.) and qualitative targets of the respective product line
Annual Business Plan for the defined portfolio
Succeed in implementing new tests and technologies in Taiwan market
Efficient cost management and forecasting accuracy
Contributes to the achievement of the company profitability objectives
Clear positioning, messaging and branding guidelines.
Impactful events in terms of congresses and standalone meetings.
Effective promotional and medical education materials.
Consistent implementation of global strategy through frequent communication with affiliates.
Forecast accuracy in line with guidance
Primary Responsibilities and Accountabilities
Play the role of “strategic product champion” to lead the development of the local (or above affiliate) marketing strategy and drive/coordinate branding development or evolution process Ensure the development of the marketing strategies and their execution with a strong focus of patient value and connected with all the strategies and solutions generated by different functions and teams Design and deliver delightful end-to-end customer experiences through networked way of working Maintain up to date knowledge of the global market for the therapy area Use appropriate data analytics. Analyze and assesses the data to extrapolate meaning and opportunities that drives the product’s overall market strength and positioning Perform a wide range of tactical activities to support a seamless, well integrated brand message and overall position across multiple marketing platforms. These activities may span several customer types (e.g. payers, HCPs) and will require working knowledge across different types of marketing Monitor competitor activity and recommend action Cultivate and develop Key Opinion Leaders, product advocates and speakers Ensure that all products are actively forecasted; manage the introduction/withdrawal of products; and that product changes/updates are communicated Manage the budget in accordance to agreed latest financial plans Provide input into public relations and access strategy Respect the compliance with all relevant Roche guidelines and policies
Professional and Technical Requirements
Education/Qualifications:
Minimum: University degree or above in Science, Marketing or Business Management
Experience, Knowledge, Competencies
1. Experience:
More than 2-year experience of Pharmaceutical Product Management experience
Product positioning and branding
Has demonstrated experience of translating science into marketing messages
Managed branding, medical education and PR/Communication agencies
Budget management experience
Has achieved sales and marketing goals
Has experience in leading multi-disciplinary teams
Ideally has launched a product
Market analytics
2. Knowledge:
Key Opinion Leader development and management
Regulatory requirements
How to work in cross functional teams
Budgeting and forecasting process
Pharmaceutical market characteristics
3. Competencies
Customer, Product and Market Insights: Ability to understand, integrate and synthesize insights across customers, competitors, therapeutic or business areas and markets to inform customer-centric business decisions
Value Creation: Ability to develop and communicate the unique value and promise that Roche’s products and solutions provide to its customers
Business Strategy: Ability to make choices and identify key metrics to deliver measurable customer and financial objectives that drive business forward
Proven business acumen
Solid interpersonal and teamwork skills
A strong collaborator, experience building and leveraging networks
Proven track record of driving experimentation, and not afraid to fail/learn fast
Project Management
Strategic thinker
4. Language: proficiency in English
#LI-ML4
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Roche Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roche and has not been reviewed or approved by Roche.
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Retirement Support — U.S. materials describe a 401(k) with both matching and an additional company contribution, supported by formal plan documents and true‑up features. This structure is positioned as a standout element of the total package, particularly at Genentech.
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Leave & Time Off Breadth — Time‑off provisions include substantial vacation, a year‑end shutdown, and a paid six‑week sabbatical after six years. These elements indicate a recharge‑oriented approach within the U.S. offering.
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Healthcare Strength — Company materials emphasize comprehensive medical, dental, vision, and mental‑health resources alongside well‑being programs. Benefits pages consistently highlight breadth across core health coverage elements.
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What We Do
Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).
