Marketing Data Analyst

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

The Marketing Data Analyst is responsible for analyzing, defining, generating, and communicating the metrics that are the foundation to our marketing objectives. This role works in partnership with the Global Campaigns and Digital team(s) to increase the effectiveness of global marketing operations. With your consent, reference checks will be conducted prior to receiving an offer. 

Essential Duties and Responsibilities:

• Provides cross-functional support, with a high attention to detail while defining and measuring KPIs, key marketing, web, and demand generation metrics
• Researches, analyzes, and documents findings
• May influence others within the Marketing team through the explanation of facts, policies, and practices
• Builds, communicates, and maintains a suite of dashboards, BI applications, standardized and native reports
• Collects and organizes information required to run campaigns from the backend/reporting KPIs view ensuring quality data, attribution, and conversion rates
• Supports end to end view of marketing performance 
• Regular analysis of campaign data to identify patterns that lead to higher conversion rates, average deal size, and increased velocity 
• Supports the team cross-functionally with special projects around data quality, data enrichment, and data analysis 
• Serves as subject matter expert to the marketing team on data trends innovation and trends that affect our partners 

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Works independently on projects and processes with general supervision 
• Possesses a practical knowledge of Marketing strategies 
• Has ability to situationally adapt and understand new technology/processes as per department requirement 
• Strong experience with applied data querying languages, BI/visualization tools
• Ability to manage data on a tactical basis, while also delivering strategic insights and direction

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree required in related field or equivalent business experience 
• 2+ years of experience 
• Preferred: Experience with data management for B2B marketing or sales team 
• Preferred: Experience with Marketo, Salesforce, PowerBI, SQL

Working Conditions:

• Remote/Hyrbid depending on location
• 0-10% travel may be required

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.