Marketing CRM Manager

We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month. 

We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less. 

Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.

What you’ll do ​& Who you are

Are you passionate about customer engagement strategies? If yes, you should read on:

Coches.net & Motos.net Marketing team is looking for a CRM Manager. You will play a key role in coches.net/motos.net, building strong relationships with users/customers and contributing to the development of customer loyalty strategy.   

At coches.net, our mission is to help people find the best mobility solution they need and help buyers and sellers along the transaction journey. As CRM Manager, you maximize customer lifetime value and sustain active user engagement at the marketplace. You also involve strategic planning and analysis of loyalty programs, customer engagement strategies, and retention tactics to make it happen. 

You will work with the CRM Specialist and report to the Marketing Director. Also, you work very closely with all marketing areas and Cluster teams at Motor on a daily basis. 

What you will do

• Responsible for overseeing and improving customer retention and loyalty programs across all business units at coches.net

• Develop loyalty and retention strategies at marketing/product to reach business goals 

• Strategic planning and analysis of customer engagement strategies, and retention tactics to maximize customer lifetime value and sustain active user engagement

• Reporting and Stakeholder Management: report on key metrics to main stakeholders and act as the representative CRM area at coches.net in Adevinta

• Work with cluster teams to consolidate feature requests and facilitate requirement prioritization of the CRM plan in the roadmap, to take customer engagement strategies to the next level aligned with the motor strategy

• Anticipate, manage and mitigate risks of misalignments among marketing & cluster teams

• Work with data analytics team to track customer behavior, program performance, and retention rates across different user segments 

• Leverage insights from data to refine and optimize loyalty and retention strategies

• Provide strategic recommendations based on program data and market trends

• Manage product marketing plans to ensure the best awareness of new features in coches.net

• Forecasting and owner of CRM goals, main metrics and KPIs

• Ensure aligned growth strategies with paid & growth team

Qualifications 

• 5+ years experience within a CRM marketing team managing campaigns and customer segmentation

• Excellent communication and stakeholder management abilities

• Strong technical understanding of CRM solutions and capabilities

• Ability to align priorities across multiple stakeholders (HTML, SQL, etc)

• Project management skills to coordinate across cross-functional teams

• Highly organized, capable of managing multiple priorities/tasks

• Organization and data analysis skills; ability to drive actionable conclusions from complex data sets

• Data-driven: detail, performance and results-oriented

• Knowledge of tableau, and analytics is preferred

• Experience with A/B multivariate testing preferred

• Excellent written skills: Spanish and fluent in English 

• High attention to detail and advanced literacy in Excel and PowerPoint

• Braze knowledge is a must

If you love to work hard, learn fast, and bring new ideas to the table join us! 

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits: 

• An attractive Base Salary 💸

• Participation in our Short-Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️‍

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱 

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.