At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world. Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.
We believe in keeping our customers front and center in everything we do; in fact, focus on serving our customers is one of our core values. Everyone acts and operates as an owner, treating this business as their own. We raise the bar constantly, embracing that nothing is perfect but continuous improvement is key. Our team is made up of passionate, positive experts who drive healthy collaboration by winning or losing as one, and we bring out the best in each other.
ABOUT THE ROLE
We’re seeking a creative, strategically focused Marketing & Conversion Copywriter to join our Content Team. This role will craft compelling copy across our digital channels — website pages, email campaigns, blogs — that drives engagement and conversions, while collaborating closely with marketers, designers, and content strategists.
Salary Range: $55,000 - $62,500 CAD annually, based on experience and qualifications.
RESPONSIBILITIES
- Write website copy for new and existing pages, ensuring clarity, brand alignment, and conversion optimization (e.g., call-to-action messaging, landing pages).
- Produce SEO-focused blog posts: integrate search keywords, EEAT principles, semantic SEO, and conversion best practices into copy.
- Craft email campaigns that convert—ranging from promotional blasts to nurture series.
- Support content strategy development, contributing ideas aligned with marketing goals and nurturing the brand voice.
- Collaborate across teams—designers, email, SEO, and marketing—to ensure copy and visuals are cohesive.
- Edit, proof, and ensure consistency in tone, messaging, and brand voice across all deliverables.
- Monitor performance, iterating copy elements like subject lines, headlines, and CTAs based on A/B testing and analytics.
- Stay updated with travel industry trends, digital marketing practices, and competitive messaging.
REQUIREMENTS
- 3+ years of professional experience in marketing or conversion copywriting, preferably within travel or hospitality.
- Strong portfolio showcasing diverse digital formats: websites, blogs, emails, landing pages.
- Excellent writing, editing, and proofreading skills with mastery of brand voice.
- Understanding of SEO principles and conversion rate optimization techniques.
- Proficiency in using content management systems.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative storytelling ability with a strategic mindset.
Nice-to-Have:
- Experience with A/B testing and analyzing campaign performance using tools like Google Analytics or email platform metrics.
- Basic knowledge of HTML/CSS or content formatting.
- Travel industry familiarity or passion for adventure storytelling.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
REWARDS
You may be eligible to receive the following benefits, based on your contract type:
- 3 weeks vacation (4 weeks after your first year)
- Extended health benefits package
- Applauz Recognition
- Comprehensive employee assistance program
- Paid anniversary day off
- “Pawternity leave” days for your new furry family members
- Great working hours
- Friendly and fun team environment with company celebrations and social events
- Access to Canadian travel industry discounts!
- DE&I initiatives and events
- Community (volunteer) Hours
- Social Clubs including Book Club & Fitness Club
- Paid Maternity & Parental leave
- Paid Pregnancy loss leave
DIVERSITY, EQUITY, AND INCLUSION
We are an equal opportunity workplace. We strongly encourage applications from under-represented communities, diverse backgrounds, identities, and experiences. We don’t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don’t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we’re looking for motivated, compassionate people who can execute from the ground up. We also know that everyone has a unique career journey and experience comes in many forms.
Officially Great Place to Work® CertifiedTM 2022/2023
Officially Great Place to Work® CertifiedTM 2023/2024
Officially Great Place to Work® CertifiedTM 2024/2025
Officially Great Place to Work® CertifiedTM 2025/2026
#INDHP
#LI-Hybrid
Top Skills
What We Do
Fresh Tracks is proud to be officially certified as a Great Place to Work! We are an energetic and passionate team of travel enthusiasts who love Canada. We craft personalized vacations for travellers from around the world, giving them the best possible experiences in our vast country — and we do it with warmth, caring, individual pride and company spirit.
Using our unique Canadian Insider knowledge, we save our customers hours of pointless internet trawling. By taking the time to get to know them, we can recommend the experiences of Canada that they’ll enjoy the most.
Working at Fresh Tracks Canada is full of opportunity, new experiences, and rewarding relationships. Our team is made up of passionate industry experts who provide unparalleled personal service to our guests — before and during their trips. We are looking for talented travel enthusiasts who want to join our collaborative, results-focused team. Along with benefits and fun travel perks, we offer a flexible work environment, learning opportunities and great career growth.
