Marketing Communications III

Overview:

Applied SmartFactory® enhances factory automation with solutions that improve process quality and productivity. We focus on semiconductor, pharma, and new technology manufacturing. We seek a Marketing Manager to lead our marketing efforts in Japan and additional support in Singapore and India as needed. This new role requires autonomy and effective team leadership. If you excel in a dynamic environment, manage multiple projects, and collaborate well with senior leaders and global teams, let’s talk. Visit our web si: https://appliedsmartfactory.com/

Key Responsibilities:

Japanese Website:
• Collaborate with the web development team in India to mirror the North American website and add localized content.
• Develop and maintain SEO-friendly content for the Japanese market.
• Localize and translate global content (blogs, videos, landing pages) for Japanese audiences.
• Rework content with technical SMEs into engaging formats.
• Monitor website analytics to optimize user experience and engagement.
• Implement strategies to increase website traffic and conversion rates.

Virtual Events:
• Plan and execute virtual events to promote Applied SmartFactory solutions.
• Develop event-specific assets, including Zoom events and promotional materials, translated into Japanese.
• Coordinate with cross-functional teams for seamless virtual event execution.
• Analyze virtual event performance and gather feedback for improvement.

Live Events:
• Plan and execute live events to promote Applied SmartFactory® solutions.
• Develop event-specific assets, including booth setups, banners, and promotional materials, translated into Japanese.
• Manage event logistics, including scheduling, vendor coordination, and budget tracking.
• Coordinate with cross-functional teams for seamless live event execution.
• Analyze live event performance and gather feedback for improvement.

Email Communications:
• Campaign Management: Oversee the entire email campaign process, from planning to analysis and optimization (invitations, registrations, etc.).
• Surveys: Design and distribute post-event surveys to gather feedback and identify areas for improvement.
• Content Localization: Ensure all email content is localized and culturally relevant for the Japanese market.
• Performance Analysis: Monitor and analyze email campaign performance, using insights to improve future communications.

Special Skills & Knowledge:
• Fluent in Japanese and English.
• Proficient in writing engaging, SEO-friendly content.
• Self-starter with minimal direction, thriving in fast-paced environments and navigating shifting priorities.
• Comfortable reporting to North American leadership.
• Experience / familiarity with marketing tools (LinkedIn, Constant Contact, Google Analytics, Microsoft Forms, WordPress) to streamline workflow and meet key deliverables.
• Proven track record in managing multiple projects and schedules, ensuring deadlines and budgets are met.

Personal Skills:
• Autonomous Worker: Capable of working independently with minimal supervision, exercising good judgment.
• Cultural Adaptability: Mirrors North American marketing practices while developing strategies relevant to the Japanese market.
• Proactive Communicator: Regularly checks in with the US team to ensure alignment and consistency.
• Leadership and Diplomacy: Manages senior leaders, peers, and cross-functional stakeholders, navigating multiple cultures with diplomacy.
• Self-Motivated: Driven to achieve goals and take initiative in a challenging environment.
• Problem Solver: Troubleshoots issues and finds innovative solutions without constant guidance.

Qualifications

Education:

Bachelor's Degree

Skills:

Certifications:

Languages:

English (Required), Japanese (Required)

Years of Experience:

4 - 7 Years

Work Experience:

Additional Information

Time Type:

Full time

Employee Type:

Assignee / Regular

Travel:

Yes, 10% of the Time

Relocation Eligible:

No

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.