The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Works closely with the Head of Brand to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.
Job DescriptionConsumer Insights and Market Research
- Transforms complex data into compelling, actionable insights and ensures they are integrated into robust brand strategies and execution plans.
- Actively monitors brand and product perception across social media, with a dedicated focus on the younger target segments to identify emerging trends.
- Leads the development of creative ideas and tactical plans that directly address identified consumer needs and market opportunities.
Brand Management
- Drives brand trial and awareness to expand user base; monitors 4-week/12-month consumption trends, TOM awareness, and brand salience.
- Develops and implements new tools and programs (Sales/Marketing/Trade Marketing) to enhance cross-departmental efficiency and marketing impact.
- Provides expert guidance and creative support to marketing peers and On/Off-Premise teams, ensuring brand consistency across all projects.
- Acts as the strategic bridge between Trade and Marketing to ensure synergy and alignment on all business-driven initiatives.
- Supports the Head of Brand in conducting brand training, fostering a deep understanding of brand values and standards across the organization.
Advertising and Creative
- Creates branding and "through-the-line" communication for product marketing, ensuring seamless collaboration across all respective marketing functions.
- Develops and implements localized advertising plans that integrate international best practices.
- Partners closely with the Media Network team to maximize brand impact across owned, earned, and paid media channels.
- Manages creative and media agencies to ensure optimal contractual alignment and fosters strong working relationships to deliver world-class creative output.
Product and Packaging Innovation
- Leads and manages product launches marketing campaign, serving as the primary point of contact for Red Bull HQ while ensuring cross-functional alignment with trade marketing.
- Systematically collects and analyzes project learnings to drive continuous improvement locally and share insights with International HQ.
General Management
- Supports the Head of Brand in developing and implementing the annual brand marketing business plan to drive growth.
- Leads the annual advertising and product marketing plans, ensuring financial alignment with P&L and budgets in collaboration with marketing and sales.
- Manages and maintains the agreed budget with high precision to optimize resource allocation and ROI.
- Strengthens the organization's collective hard and soft skills to foster a highly productive and collaborative cross-functional working environment.
- Builds strong, transparent, and trusted partnerships with management, peers, and external partners to ensure seamless execution.
- 3+ yrs FMCG brand marketing skills, knowledge and experience with a proven track record.
- Generates consumer insights and translates them into successful, high-impact brand initiatives.
- Strategic stakeholder management to build consensus and drive alignment across diverse departments.
- Analytical ability and commercial acumen to interpret financial statements and market trends effectively.
- Strong interpersonal and negotiation skills to manage resources and priorities in a fast-paced environment.
- Successful strategy implementation while navigating complex organizational changes and people processes.
- An entrepreneurial ‘can-do’ attitude driven by continuous learning and the application of best practices.
- High standard of integrity with a deep passion for the brand and commitment to Red Bull values.
- Self-driven follow-through on priorities to deliver quality results and meet deadline commitments.
Education Requirements: University Degree or equivalent commercial education and experience.
Language Requirements: Mandarin, English (Fluent)
Skills Required
- 3+ years FMCG brand marketing experience
- Ability to generate consumer insights
- Strategic stakeholder management skills
- Strong analytical ability and commercial acumen
- Fluency in Mandarin and English
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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