Marketing Automation Specialist (Must have - Marketo experience)

We’re looking for a highly motivated and versatile Marketing Automation Specialist to join our growing marketing team at QAD, a leading global SaaS company. This role is pivotal in ensuring our marketing engine runs smoothly, efficiently, and is built to scale. You’ll report directly to the Sr. Director of Global Marketing Operations and serve as a key partner to demand generation, digital, content, and regional marketing teams.

This role is fully remote but must be based in Mexico. Full work authorization is already in effect. No Visa sponsorship is available.

Role Summary

The Marketing Automation Specialist is responsible for the technical administration, optimization, and integration of the company's marketing technology (MarTech) stack. This role ensures marketing processes are efficient, scalable, and compliant, and that campaign performance is accurately tracked and reported to drive data-driven decision-making and maximize marketing ROI. This is a dynamic, fast-paced, high-volume role that requires a passion for marketing systems, a data-driven mindset, and a strong bias for action.

Must-Have Requirements 

These are the essential skills and experience needed to successfully perform this role.

• Experience: 3+ years of experience in Marketing Operations, Marketing Technology, or a similar data-centric role.
• Platform Expertise: Strong, hands-on experience as an administrator of a leading Marketing Automation Platform (Marketo admin experience is necessary).
• CRM Proficiency: Experience managing and integrating MarTech systems with a CRM (Salesforce proficiency experience is necessary).
• Analytical Skills: Proficient in data analysis and reporting, capable of working with large data sets, defining KPIs, and building performance dashboards.
• Soft Skills: Highly organized, process-driven, exceptional attention to detail, and excellent written and verbal communication skills.

Nice-to-Have Requirements (Skills & Qualifications)

These capabilities will help you excel in the role and are highly valued.

MarTech Administration & Management

• Platform Support: Serve as an administrator and subject matter expert for the core marketing automation platform (e.g., LeanData, 6sense) and other MarTech tools.
• System Optimization: Evaluate, configure, and manage other marketing technologies (e.g., analytics tools, data enrichment services, project management software) to optimize the overall MarTech stack and support new marketing initiatives.
• Troubleshooting: Diagnose and resolve technical issues within the MarTech ecosystem, ensuring high system uptime and data accuracy.

Process and Campaign Execution

• Campaign Enablement: Implement and execute digital marketing campaigns, including email sends, paid media tracking, and landing page deployment, ensuring technical setup, tracking, and adherence to established governance protocols.
• Lead Management: Maintain and optimize the end-to-end lead management process, including lead lifecycle stages, lead routing rules, and sophisticated lead scoring models.
• Quality Assurance (QA): Perform rigorous QA on campaigns, assets, and system functionality before launch to ensure accuracy, proper tracking, and brand compliance.

Data Integrity and Reporting

• Data Governance: Support data governance standards to maintain the cleanliness, completeness, and health of the marketing database. Manage data imports, exports, and list segmentation.
• Reporting Infrastructure: Support, maintain, and automate marketing performance dashboards and reports, focusing on key metrics (e.g., MQLs, conversion rates, campaign ROI, funnel velocity) using business intelligence and analytics tools.
• Performance Analysis: Analyze campaign and funnel performance data to identify trends, diagnose performance gaps, and provide data-driven recommendations for process and campaign improvements.
• Compliance: Ensure all marketing systems and processes adhere to data privacy regulations (e.g., GDPR, CCPA) and anti-spam laws (e.g., CAN-SPAM, CASL).

Collaboration and Enablement

• Cross-Functional Alignment: Collaborate with Marketing, Sales, IT, and Finance (etc) teams to align operational efforts with business goals and ensure effective lead handoffs and reporting consistency.
• Training: Provide training and support to internal stakeholders on marketing systems, tools, and operational processes.
• Best Practices: Stay current on industry trends and advancements in MarTech, data management, and marketing best practices.

Bonus Skills

• Experience with BI tools (Tableau, Power BI) and/or Google Analytics is a plus.

• Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance.
• Opportunity to join a growing business, launching into its next phase of expansion and transformation.
• Collaborative culture of smart and hard-working people who support one another to get the job done.
• An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or Hierarchy.
• Compensation packages based on experience and desired skill set

About QAD:

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive, life sciences, packaging, consumer products, food and beverage, high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.

QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. 

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