Market Resercher

Job ID: 24-02968 Pay rate range - $70/hr. to $75/hr. on W2

Hybrid role - Culver City CA/New York, NY - Hybrid ( 2-3 days per week flexible on which days)

Must Have

Ability to build presentations for Stakeholders

Writing Documents for review by Stakeholders and other levels

Analytical Skills from Excel or Tableau, etc. (able to tell a story with data)

Years of Experience: 7+ BA OR Film Researcher OR Consumer Insights

Required:

• Owning/Managing research studies large-scale quantitative or qualitative, surveys, focus groups, etc.
• Performance reporting, digital reporting, KPI measurement

Preferred:

• Working in TV Film or Entertainment Industries
• Could also be working out of a research firm

Degree or Certification: (Preferred Bachelors in Stats or Math)

KPI: Reporting accurately and on time

Daily Schedule:

Would be most senior person in Consumer Insights

Performance reporting using first-party data to leadership and stakeholders

Responsible for Program/Creative Testing - conduct research on Original Content before launch

Job Responsibilities

looking for a Principal of Consumer Insights to oversee audience research, content testing, and market analysis across Movies and TV Series.

The ideal candidate will have led high-impact research initiatives, have management experience, and come with 7+ years of work experience in the market research field.

This position will drive strategic research initiatives across Creative Development, Strategy, Content Acquisition, Scheduling, Ad Sales, and Data Science teams in the US, UK, Germany, and a slew of other international markets slated to roll out in the coming years.

The candidate will have prior experience managing quantitative and qualitative research studies end to end with a keen sense of how to use primary, secondary, and big data analytics to make business decisions.

The successful candidate will also have the ability to operate at all levels and take the reins on project work when necessary from owning individual projects, and writing reports, to the presentation of insights and recommendations.

Primary Responsibilities • Represent the voice of the customer at every meeting • Define consumer insights initiatives that lead to a deeper understanding of the Customer and overall digital streaming population • Drive research projects through the lifecycle of a series/movie to help create ambitious and compelling content • Identify high-impact inputs that influence the creative direction of Freevee Originals and how they are marketed • Translate complex data sets into clear and compelling written narratives for Studios Leadership Executives • Dive deep into customers' behavioral and psychographic profiles (including audience segmentation) • Develop standardized and refillable reporting mechanisms for US and international internal stakeholders. • Drive the development and adoption of prediction models alongside Data Science and Strategy teams • Work closely with Marketing teams to help position our content for success • Work with Legal to negotiate vendor contracts • Understand the individual needs of various internal stakeholders to streamline the reporting and data sharing with each group.