Marketing Research Strategist

Reposted 14 Days Ago
Be an Early Applicant
Boston, MA
In-Office
96K-138K Annually
Senior level
Financial Services
The Role
The Market Research Strategist conducts and analyzes market research to identify opportunities, collaborate with stakeholders, manage projects, and present insights to support strategic decisions within the organization.
Summary Generated by Built In

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE
The Marketing Research Strategist leads the development and application of primary, secondary and strategic market research globally. Partnering with the Senior Manager, he or she actively participates in developing, analyzing and presenting research insights to aid in the understanding of market opportunities, competitive positioning, industry trends, and marketing/sales strategy execution across all channels and markets.

WHAT YOU WILL DO

  • Collaborates with internal business partners, including senior leadership, to clearly identify and articulate the business issues and recommends quantitative, qualitative and secondary research methodologies to achieve desired objectives.  Provides input towards and implements the market research functional strategy.

  • Develops RFPs, evaluates third-party research proposals to identify appropriate solutions within budget/resource constraints, and manages third party vendors throughout the project lifecycle.

  • Executes all aspects of primary market research projects including questionnaire development, sample procurement, fieldwork, data tabulation/coding, analysis and reporting. Leads smaller research projects independently and seeks guidance for when necessary.

  • Partners closely with internal stakeholders and centers of excellence within distribution to identify areas of inquiry and key research deliverables (internal and external).

  • Provides on-going communication and reporting (e.g., schedules, field updates, interim reports, etc.) to senior leadership and internal business stakeholders.

  • Conducts in-depth data analysis using traditional and advanced methods (using statistical software when needed).

  • Prepares detailed research reports, presentations and ad-hoc deliverables, summarizing key findings, implications and recommendations.

  • Presents research insights to key stakeholders across the organization, including senior leadership.

  • Addresses ad-hoc research requests from business partners by synthesizing insights from third-party research reports and publications.

  • Maintains internal market research library and communicates with key stakeholders when new research becomes available.

  • Coordinates third-party consultant presentations and collaborations when requested.

WHAT WE ARE LOOKING FOR

  • Bachelor's degree. MBA or other advanced degree preferred.

  • Minimum of 6-8+ years' experience in market research, marketing or other analytic roles, with at least two of those years working within investment management or financial services sectors.

  • Project management experience with proven ability to organize and coordinate multiple projects simultaneously and meet competing deadlines.

  • Excellent verbal and written communication skills. Accustomed to and comfortable working with and presenting to senior executives.

  • Superb business judgment, problem solving and organizational skills. Hands-on, highly motivated self-starter.

  • Willingness to travel to attend applicable project, industry, conferences, and other sales meetings.

  • Strong interpersonal skills and the ability to pay particular attention to all project details are critical.

  • Proficiency in MS Office products to include MS Excel, PowerPoint and Word.

  • Working knowledge of statistical techniques, and experience with statistical software such as SPSS or SAS.

PREFERRED SKILLS, QUALIFICATIONS & EXPERIENCE

  • Familiarity with financial investment products and solutions (e.g., mutual funds, ETFs, SMAs, etc.).

  • Prior experience with survey programming and CX measurement platforms (e.g., Decipher, Forsta Surveys, Confirmit, Qualtrics, Medallia, etc.).

  • Prior experience with data visualization tools and applications (e.g., Tableau, BI platforms, etc.).

Salary Range: $95,500 to $137,500

This position is eligible for competitive incentive bonus.

At MFS, we believe in fair and transparent compensation. For that reason, we’re including the salary range for this position. This range reflects our good-faith expectation for what we’ll pay depending on the candidate’s experience, training and education. In addition to the salary, we also offer significant and competitive incentive compensation based on both individual and company performance. Other components of our Total Rewards Package include:

  • MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company-sponsored 401(k)

  • Education Assistance:

    • MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider

    • Tuition reimbursement up to $8,000 annually

    • Access to discounted tutors and college coaches

  • Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves

  • Choice of medical and dental plans and an and an employer contribution into the Health Savings Account

  • Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)

  • Robust Mental Health Resources including 8 free therapy appointments

  • Various work/life balance support and wellbeing programs

Our compensation philosophy is to pay competitively for talent while ensuring equity across employees performing comparable work. We are committed to transparency – if you have questions about how we arrived at this range or what additional benefits and bonus opportunities come with the role, we’ll be happy to discuss them.

#LI-JN1

At MFS, we believe in fair and transparent compensation. For that reason, we’re including the salary range for this position. This range reflects our good-faith expectation for what we’ll pay depending on the candidate’s experience, training and education. In addition to the salary, we also offer significant and competitive incentive compensation based on both individual and company performance. Other components of our Total Rewards Package include:

  • MFS contributes an amount equal to 15% of your base salary to your retirement account that is separate from the company -sponsored 401(k) 

  • Education Assistance: MFS contributes $100 monthly up to $10,000 lifetime maximum directly to loan provider

  • Education Assistance: Tuition reimbursement up to $8,000 annually 

  • Education Assistance: Access to discounted tutors and college coaches

  • Generous time off and fully paid leaves including 20-weeks for maternity, 12-weeks for parental and caregiver leaves

  • Choice of medical and dental plans and an and an employer contribution into the Health Savings Account

  • Tax deferred commuter benefits & flexible spending accounts (medical & dependent care)

  • Wellness Programs: Robust wellness webinars, employee assistance program with a focus on mental health, subsidized fitness benefit via Wellhub (formerly Gympass), where you can workout at gyms, studios and boutique fitness locations near you, join virtual personal training sessions and access a wide variety of well-being apps

Our compensation philosophy is to pay competitively for talent while ensuring equity across employees performing comparable work. We are committed to transparency – if you have questions about how we arrived at this range or what additional benefits and bonus opportunities come with the role, we’ll be happy to discuss them

#LI-HYBRID

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email [email protected] for assistance. 

MFS is an Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document, linked for your reference.

Top Skills

Confirmit
Decipher
Forsta Surveys
Medallia
MS Office
Qualtrics
SAS
Spss
Tableau
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The Company
HQ: Boston, MA
2,510 Employees
Year Founded: 1924

What We Do

For almost a century, investors have trusted MFS to achieve their investment goals because we stay true to our convictions, and to who we are as active managers. We take the long view. We favor the strongest idea over the strongest individual. Our employees are aligned with what matters most to our clients: long-term vision, powerful risk-managed results and good decisions born from collaborative thinking. Robust integrated research is in our heritage and combining it with uncompromised information sharing is how we turn good ideas into great outcomes. Doing what's right for clients is not a choice we make each day, it's who we are.

Learn more about our Social Media Terms of Use here: (paste link into browser)
www.mfs.com/Literms

For current career opportunities visit www.mfs.com/careers
MFS Investment Management is an Equal Opportunity Employer.

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