Manager: Social Media

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

Overview:
We are seeking a Marketing Manager: Social Media to develop, execute, and manage innovative social media strategies across multiple platforms. The role aims to enhance OM Personal Finance's brand awareness, consideration, audience engagement, and customer acquisition and retention.

Key Responsibilities:

• Strategize, plan, and implement social media campaigns to boost brand awareness, audience engagement, consideration, acquisition, and retention.
• Develop and curate compelling and effective content for platforms such as LinkedIn, Facebook, Instagram, and TikTok, targeting both end consumers and industry professionals.
• Manage the social media accounts of PF executives and distribution channels including post scheduling, message monitoring, and community management.
• Collaborate with the marketing team to design and deliver creative, platform-specific campaigns.
• Ensure consistent brand messaging and identity across all social media channels by working closely with internal teams.
• Analyze campaign performance using social media metrics, providing insights and recommendations for optimization.
• Stay informed of emerging social media trends, tools, and applications to maintain a cutting-edge approach.
• Conduct industry research to identify growth opportunities and inform strategies.
• Proofread and edit social media content for accuracy, grammar, and brand alignment.
• Support multimedia needs by assisting with video editing and photography.

Required Skills:

• Proven experience in managing social media platforms, preferably within the financial services industry.
• Exceptional written and verbal communication skills.
• Comprehensive knowledge of social media trends, tools, and best practices.
• Proficiency in social media management tools.
• Understanding of digital marketing principles and strategies, with experience in e-commerce and web analytics (e.g., Google Analytics).
• Strong organizational, multitasking, and project management abilities.
• Attention to detail and strategic thinking to drive measurable results.
• Collaborative mindset with the ability to build relationships across various teams and stakeholders.
• Demonstrated success in growing social media presence and engagement.

• Experience managing creative agencies and suppliers
• Self-motivated with excellent time management skills.

Qualifications:

• Degree in Marketing, Business Commerce, or a related field.
• 5-7 years of experience in Brand & Marketing, Social Media, or Communication-related roles.
• Proven expertise in Social Media Service/Community Management, Brand and Reputation Management, and other relevant areas.

What We’re Looking For:
If you are a creative thinker with a passion for digital marketing and social media, and you thrive on leveraging these tools to improve business performance, we’d love to hear from you!

Skills

Action Planning, Brand Development, Campaign Management, Change Management, Content Development, Customer Value Proposition Development, Data Management, Digital Literacy, Executing Plans, Learning and Development (L&D), Marketing Systems, Media Management, Policies & Procedures, Social Media Management

Competencies

Builds Effective TeamsBusiness InsightCollaboratesCommunicates EffectivelyCultivates InnovationCustomer FocusDrives Vision and PurposeEnsures Accountability

Education

NQF Level 9 – Masters

Closing Date

10 May 2025 , 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!