Manager, Reporting & Analytics

Employee Location: NYC or Boulder, CO, relocation stipend available
Reporting To: Chief Executive Officer
Job Type: Full-time, Hybrid in office NYC or Boulder, CO
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
About Us

BranchLab is an AI-native technology company setting a new standard in privacy-first, outcome-based advertising for healthcare. Our Pathwai™ platform enables pharmaceutical brands, agencies, and media partners to design, activate, and measure audiences defined by real-world outcomes such as prescriptions, diagnoses, or healthcare visits.

By analyzing millions of patient journeys with advanced neural network modeling, Pathwai™ predicts the next likely step in care using non-health data, allowing advertisers to engage patients and caregivers earlier, while protecting consumer privacy. All data is anonymized and aggregated, ensuring compliance across all 50 states.

Our mission is to help healthcare brands achieve measurable performance while connecting more people with the care they need, when it matters most.

Role Overview

We are seeking a strategic and client-facing Manager,Reporting & Analytics to lead insights generation, performance reporting, and optimization strategies for our pharmaceutical advertising clients. This leader will be responsible for translating complex data sets into actionable insights, partnering closely with clients, sales, and product teams to ensure measurable outcomes and continuous improvement across campaigns.

Key Responsibilities

Serve as the primary analytics lead for top-tier clients, delivering clear, compelling reports with strategic insights and data-driven recommendations.

Partner with internal and client teams to define and implement strategies that align with campaign objectives and BranchLab’s platform capabilities.

Synthesize data from internal data, third-party measurement partners (e.g., Crossix, IQVIA etc), and media delivery logs to assess audience performance and identify optimization opportunities.

Lead the creation and presentation of analytics deliverables, including campaign insights decks, test-and-learn frameworks, quarterly business reviews, and custom client analyses.

Inform product and methodology enhancements by sharing client feedback and identifying emerging needs in the market.

Ensure analytics outputs maintain the highest standards of accuracy, clarity, and strategic relevance—reinforcing BranchLab’s value as a trusted data science partner.

Required Skills & Experience

5+ years of experience in analytics roles within advertising, media, or marketing science; strong preference for experience in healthcare/pharma advertising.

Proven ability to lead client conversations and present insights to executive-level stakeholders.

Deep familiarity with healthcare media measurement tools, privacy regulations, and compliance-related nuances (e.g., HIPAA, MHMD, cleanroom environments).

Demonstrated experience working with campaign performance data, audience modeling outputs, and third-party measurement.

Strategic thinker with exceptional communication skills and the ability to translate data into business impact.

Qualifications

Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).

Proficiency in Excel, PowerPoint, and data visualization tools (e.g., Tableau, Looker); plus experience with SQL or Python.

Experience working in a fast-paced, data-driven environment.

Understanding of healthcare data, pharma marketing, and compliance regulations

Why work with us?

• Competitive Salary & Comprehensive Benefits

• Small, Agile Team – Your work will have a direct impact

• Equity Opportunities – Grow with the company