Manager, OOH & Print

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes — ensuring our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms, from content effectiveness to daily media channel performance and eCommerce visibility.

The Manager, Print and Out of Home (OOH) Media is a high-impact leadership role built for someone who is genuinely passionate about OOH as a medium — someone who sees billboards, transit shelters, digital screens, and print not just as placements, but as powerful storytelling canvases. This role is central to driving innovation across the OOH and print landscape, championing the channel's evolution, and inspiring planning teams to think bigger and bolder about how brands show up in the physical world.

Media & Channel Leadership

• Current on the OOH and print landscape — tracking format innovation, programmatic OOH developments, measurement advances, and emerging executional opportunities

• Drive OOH's share of spend by championing the channel's unique strengths and advocating for its role in integrated media plans

• Work with team leadership to understand market dynamics (pricing, executional opportunities) and deepen vendor relationships

• Deliver expert guidance to planners on the best environments for each client's target audience, maximizing both value and relevance

• Oversee a team of four who input, clear, and actualize each campaign, ensuring accuracy and on-time delivery

• Partner with the OOH team to resolve discrepancies before 90 days past month aired, and monitor open payables to ensure accurate campaign posting

Innovation & Industry Expertise

• Actively seek out what's next in OOH — attending vendor meetings, industry events, and new format showcases with genuine curiosity and enthusiasm

• Bring fresh thinking and vendor-led innovation to planning teams on a proactive basis, not just when asked

• Contribute to the development of OOH landscape decks and training materials that educate and inspire internal teams

• Identify opportunities where OOH can punch above its weight — from high-impact spectaculars to data-driven programmatic buys — and make the case for them

Client & Internal Relationships

• Manage day-to-day interaction with planning teams, spending approximately 80% of your time on dentsu business and 20% working with Billups as the activation arm

• Present with confidence and conviction — whether defending vendor selection to internal teams, walking a client through campaign rationale, or training a junior planner on OOH fundamentals

• Build strong, trusted relationships with vendor partners that give clients access to first-look innovation and added-value opportunities

• Manage expectations across the Investment arm and Media Brands, clearly communicating deliverables and timelines

• Function with calm efficiency in high-pressure situations, modeling the kind of steady leadership that brings out the best in your team

Strategic Thinking & Communication

• Assess campaign challenges with a systematic, logical approach — knowing when to escalate and when to solve on the spot

• Organize and present ideas logically and compellingly, both in written POVs and live presentations

• Assist in developing media presentations and tactical POVs that clearly articulate strategy and rationale in support of campaign KPIs

• Ensure key information flows efficiently to all relevant stakeholders across client and agency teams

Qualifications

• Post-secondary degree in Media, Advertising, Marketing, Business Administration, or a related field

• 5+ years of experience in media planning and buying, with a meaningful focus on Print and OOH

• A genuine passion for OOH as a medium

• Proven experience managing large-scale media campaigns and vendor relationships

• Comfortable presenting to internal teams, clients, and vendor partners

• Advanced proficiency in MS Office, especially Excel (Pivot Tables, VLOOKUP), PowerPoint, and Outlook

• Strong leadership and communication skills, with a track record of building collaborative, high-performing relationships

• Ability to manage multiple projects and stakeholders in a fast-paced environment without losing attention to detail

• A strategic mindset paired with an operator's instinct — you think big and execute cleanly