Manager, Marketing Planning

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Manager - Marketing & Communication (Marketing Planning) 

The Manager - Marketing Planning is responsible for driving comprehensive marketing planning across the bank’s various business lines. This includes coordinating the quarterly marketing plan, defining key focus areas for each quarter, and developing the annual business plan for the division. The role will work closely with internal stakeholders to consolidate and align marketing initiatives across Consumer, Business, and Islamic Banking LOBs, ensuring strategic coherence and avoiding duplication. The role will report to the Head of Marketing Planning.

Key Responsibilities and Accountabilities

Functional (job responsibilities)

• Collaborates with stakeholders across the organization to coordinate the consolidated quarterly and monthly marketing calendars and align marketing initiatives across Consumer, Business, and Islamic Banking LOBs.

• Coordinates campaign post-mortem analysis and management reporting for key campaigns.

• Coordinates the Marketing CXO Council as required to align on focus areas and marketing spend for every quarter.

• Identifies and actively keeps updated on industry trends and innovations, as well as competitor initiatives and campaigns; proposes new ideas and concepts for marketing and consumer propositions to pilot or conduct Proof of Concepts for, and collaborates with identified Cross Functional Teams for implementation and handover of successful implementations for operationalization.

• Collaborates with Cross Functional Teams across the organization to roll out the Service Standards to customer-facing and support functions, and leads sustenance initiatives required to ensure high adoption in creating a customer-centric service culture.

Managerial (team/group responsibilities)

• Responsible for the day-to-day management and smooth operation of various initiatives and projects

• Assume formal or informal leadership role to influence decision through advice, counsel and/or facilitating services to stakeholders and business leaders

• Responsible for effectiveness of implemented initiatives & POCs. Expected to propose and report on key measurement metrics to assess effectiveness

• Responsible for quality, timeline and achievement of initiatives. Expected to prepare periodic progress reports of initiatives assessing milestones, deliverables, impediments and KPIs

• Responsible for compliance to Service Standards SOPs. Expected to work with stakeholders to conduct periodic audits, mystery shopper and/or other research activities to ensure compliance

Organizational (organizational responsibilities)

• Ownership of the bank’s Service Standards framework which encompasses guidelines for service delivery for customer-facing and support functions i.e. branches, contact centre, social care, customer advocacy, relationship managers and other functions as required.

Jobholder Requirement

Malaysian citizen.

Education/Qualification

• Possess at least a bachelor’s degree, post-graduate diploma, professional degree in business, marketing or other relevant fields

• 8 years & above years in marketing and planning will be an added advantage

• Experience in leading team and cross-functional teams will be an added advantage

Experience

• Solid knowledge of Brand and Marketing, Planning, Business Management and Service Culture

• Demonstrated skills, knowledge and experience in ideation and implementation of new ideas and concepts for marketing and consumer propositions

• Possess leadership ability and able to self-motivate and lead cross-groups collaboration and secure the co-operation and involvement of key internal and external stakeholders

• Highly experienced in building and growing relationships with internal and external stakeholders and partners with creative thinking, problem solving and have strong bias for action

• Sound project management knowledge and skills with strong ability to drive continuous improvement via iterative improvements and/or strategic POCs of new ideas and concepts

Special Skills

• Abreast with brand, customer-centric service culture, market trends and sound ability in market research

• Demonstrable negotiation, influencing, networking, presentation and diplomacy skills, with internal stakeholders and external partners

• Sound Project Planning and Management skills; sound Budget Planning and Management skills 

• Adept at multi-tasking, confident and comfortable to manage multiple projects concurrently while keeping to expectations on timeline and quality

• Competent with MS Office, particularly Word, Excel, PowerPoint and Google Suite of Products

Realise your full potential at Hong Leong Bank by applying now.