Manager, Influencer/Social Marketing

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
 

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,700 destinations around the world.
 

Do you share our belief in the wonders of travel? Our international community of over 1,800 employees, based in 30+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
 

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
 

• Customer First

• Push Boundaries

• Critical Thinking

• Build for Scale

• Less is More

• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us!

Role Responsibilities:

This position is responsible for leading influencer marketing and social media marketing of Klook Japan.

Influencer Marketing

• Create and implement effective influencer marketing strategies of Klook Japan that are in line with the overall Klook Japan marketing strategies as well as the global influencer marketing strategies

• Manage end-to-end influencer projects in Japan, from acquisition, negotiation, contracting, onboarding, managing to reporting of their performance to local and global stakeholders

• Work closely with cross-functional teams including marketing campaigns, global influencer marketing, global supply, etc. to ensure strategic alignment through necessary negotiation and to streamline operations

• Expand and nurture Klook ambassador community through the in-house affiliate program for social media influencers called “Klook Kreator Program” to achieve its goals and KPIs

• Handle day-to-day communication with influencers and related vendors, negotiating fair rates for content, ensuring the relevant agreements are in place, guiding them to post the most relevant contents to meet objectives and troubleshoot as necessary

Social Media Marketing

• Manage Klook Japan’s social media accounts from overall planning, execution and reporting (Instagram, X and others)

• Leverage social media for new user acquisition and bring impact for key products and campaigns 

• Review, report and improve performance of influencer projects and Klook Japan’s social media accounts, aligning with the team and marketing goals

Preferred Experience and Skills

• 4+ years of experience in influencer marketing, social media marketing and/or digital marketing under tech and BtoC field (lifestyle, travel, lifestyle, e-commerce, culture space is preferred) with a proven track record of delivering results

• Excellent understanding of social media platforms (Instagram, YouTube, X, TikTok, etc.) and how influencer marketing works

• Exhibits excellent strategic thinking and sound business judgement with a proven track record of taking ownership

• Excellent communication and interpersonal skills to collaborate effectively and strategically with stakeholders from diverse backgrounds, both in Japanese and English

• Strong analytical skills to extract actionable insights from any form of data and to evolve influencer marketing strategies to the next levels

• Strong leadership skills with experience managing and coaching direct reports

• Experience in PR, brand marketing and/or affiliate marketing for B2C online products is a plus

The Ideal Candidate:

• Has a start-up attitude with an entrepreneurial, roll-up-your-sleeves mindset and a willingness to help others

• Is not afraid to work independently when needed

• Is a team player with the ability to work across a matrixed organization in a fast-paced and constantly evolving environment

• Is globally minded and comfortable working with people from diverse backgrounds and across different time zones

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.