Manager, Digital Marketing -

| New York, NY, USA
Employer Provided Salary: 100,000-130,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Digital Marketing Manager

DTC - Philosophy

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

The Digital Marketing Manager at plays a pivotal role on the Digital team in optimizing our digital marketing efforts. This role's primary focus will be strategizing, implementing, and maintaining the Klaviyo marketing automation system to enhance customer engagement, drive conversions, and maximize ROI. The Digital Marketing Manager should have an adept grasp on marketing automation tools and a fervent dedication to crafting personalized, meaningful customer interactions. Reporting directly to the Director of Ecommerce, this position holds significant responsibility in driving our digital marketing success.


In this role you will be responsible for:

Marketing Automation Strategies:

  • Develop and execute marketing automation strategies to nurture leads, increase customer retention, and drive conversions throughout the customer lifecycle.

Platform Management:

  • Manage the marketing automation platform Klaviyo to create automated campaigns, workflows, and personalized customer journeys.

Email and SMS Marketing:

  • Build and optimize email and SMS marketing campaigns, including designing templates, A/B testing, and analyzing campaign performance metrics to improve engagement and deliverability.
  • Continuously monitor and analyze marketing automation processes, providing insights and recommendations for optimization and enhancement.
  • Ensure compliance with data privacy regulations and best practices in email marketing and automation processes.

Collaboration and Coordination:

  • Work closely with cross-functional teams, including content, design, and product teams, to segment audiences effectively, create targeted content, and optimize workflows that align with business goals and customer needs.

Stay Updated with Industry Trends:

  • Stay updated on industry trends and best practices in marketing automation and with Klaviyo, suggesting and implementing innovative strategies to enhance campaign performance.


We'd love to see candidates who have:


  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven experience in marketing automation, CRM, or a related field, preferably within the beauty, cosmetics, or fashion industries.
  • Proficiency in Klaviyo.
  • Strong understanding of CRM principles, segmentation strategies, and customer journey mapping.
  • Experience in creating and optimizing email marketing campaigns.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to improve campaign performance.
  • Excellent project management skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.


  • Familiarity with HTML/CSS for email template design is a plus.
  • Extensive experience in beauty, specifically skincare


This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.


Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.


We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click here to review the Notification of Equal Opportunity Rights poster

Espanol - Por favor, haga un en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

Base Salary Range: $100,000-$130,000 + bonus

Country/Region: US

City: New York

More Information on Coty
Coty operates in the Beauty industry. The company is located in New York, NY. Coty was founded in 1904. It has 11331 total employees. To see all 18 open jobs at Coty, click here.
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