Manager - Biddable

Posted Yesterday
Be an Early Applicant
Gurugram, Haryana, IND
In-Office
Mid level
AdTech • Marketing Tech
The Role
Manage and optimize biddable media campaigns across search and social. Track KPIs, adjust bids and budgets, maintain reporting dashboards, communicate with clients and internal teams, recommend best practices, and explore platform innovations to meet client KPIs.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
This role reports to the Associate Director
3 best things about the job:
  1. Get to work in a truly integrated team handling 360 aspects for a brand
  2. Will work closely with the leading publishers such as Google & Facebook
  3. Will be exposed to Programmatic
In this role, your goals will be:
In three months:
  • Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
  • Handled day to day tasks / requirement effectively
In six months:
  • Optimized implementation in all biddable media platforms
  • Recommended and implemented best practice
  • Explored and executed an innovation in one of the biddable media platforms
In 12 months:
  • Exceed client expectations in terms of biddable media implementation
  • Create a roadmap for the next year.
What your day job looks like at WPP Media:
  • Analyze, track and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
  • Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
  • Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
  • Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs
  • Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
Skills and Experience:
  • Relevant experience of 3+ years in paid media roles
  • Expertise in Google analytics
  • Through understanding of Google AdWords
  • Understanding of Bid Management Tools
  • Number Crunching
  • Understanding of Programmatic

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • 3+ years relevant experience in paid media roles
  • Expertise in Google Analytics
  • Thorough understanding of Google AdWords
  • Understanding of Bid Management Tools
  • Strong number crunching and analytical skills
  • Understanding of Programmatic

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

WPP Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

Similar Jobs

Ericsson Logo Ericsson

Integration Engineer

Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
In-Office
6 Locations
88000 Employees

Ericsson Logo Ericsson

Software Engineer

Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
In-Office
Gurgaon, Gurugram, Haryana, IND
88000 Employees

Ericsson Logo Ericsson

Early Career Talent Acquisition Partner

Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
In-Office
Gurgaon, Gurugram, Haryana, IND
88000 Employees

Ericsson Logo Ericsson

Devops Engineer

Cloud • Information Technology • Internet of Things • Machine Learning • Software • Cybersecurity • Infrastructure as a Service (IaaS)
Hybrid
3 Locations
88000 Employees

Similar Companies Hiring

ClickMint Thumbnail
AdTech • eCommerce • Marketing Tech • Generative AI
Malibu, CA
9 Employees
PRIMA Thumbnail
Travel • Software • Marketing Tech • Hospitality • eCommerce
US
15 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account