At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs. Everywhere. Every day. It’s a lofty goal; we know. But we make it happen with the best team in mental healthcare.
Thank you for taking the time to explore a career with us. As the fastest growing mental health practice group in the country, now is the perfect time to join our team!
LifeStance Health Values
Belonging: We cultivate a space where everyone can show up as their authentic self.
Empathy: We seek out diverse perspectives and listen to learn without judgment.
Courage: We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.
One Team: We realize our full potential when we work together towards our shared purpose.
Marketing Manager, Lifecycle Marketing
ROLE OVERVIEW
LifeStance Health is seeking a Marketing Manager, Lifecycle Marketing to join our growing Marketing team. This role will lead the development, execution, and optimization of marketing automation and communication strategies to support ongoing engagement with current, former, and prospective patients. You will work closely with cross-functional teams including Operations, Growth, Clinical, Digital, and Analytics to craft thoughtful, data-informed campaigns that drive patient visit volume and enhance the overall patient experience and affinity for LifeStance.
You’ll obsess over the customer journey, driving personalization and segmentation strategies, and continually test and optimize campaigns for performance and scale. This role is ideal for someone entrepreneurial, analytical, results-driven and passionate about consumer/patient-centered communication.
Compensation: $110,000 - 130,000/annually, with annual bonus potential
RESPONSIBILITIES
Engagement Strategy & Campaign Execution
Partner and lead patient marketing communication strategy primarily across email and SMS in tandem with other known channel comms
Design, launch, and optimize omnichannel marketing journeys to drive patient reactivation and retention
Develop personalization and segmentation strategies to ensure relevant, timely messaging, leverage learnings to develop always-on automated campaigns
Create and execute thoughtful A/B and multivariate tests; use findings to continuously iterate and improve
Own campaign content development and collaborate with internal teams to deploy across appropriate channels (email, SMS, in-app, etc.)
Marketing Automation & Lifecycle Management
Implement and manage lifecycle marketing campaigns via CRM and/or CDP tools
Monitor campaign performance and customer journey health, flagging areas for optimization
Help define and maintain best practices for automation, personalization, and frequency
Data Analysis & Reporting
Track patient engagement metrics, identifying patterns and opportunities for improvement
Partner with Analytics to develop recurring dashboards and performance reporting for key stakeholders, measuring impact and ROI of engagement efforts
Use campaign results and behavioral data to inform next steps and long-term strategy
REQUIREMENTS
Bachelor’s degree in Marketing, Communications, or a related field
5+ years experience in CRM, lifecycle, or retention marketing
Hands-on experience with enterprise email/SMS/push platforms (e.g., Braze, Iterable, Klaviyo, Salesforce Marketing Cloud)
Experience with a CDP (customer data platform). Segment or Saleforce Data Cloud a plus
Experience working in a regulated, privacy focused industry and/or knowledge of HIPAA and healthcare regulations a plus
Team player - Strong collaboration skills with Digital/Technical and Clinical teams
Strong communication and project management skills
A curious person who likes to question, iterate and ideate new patient experiences
LifeStance provides the compensation range and benefits that it in good faith believes it might pay and/or offer for this position. LifeStance reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, or federal law.
#LI-JK2
LifeStance is an equal opportunity employer. We celebrate diversity and are fully committed to creating an inclusive work environment for all our employees. Learn more about Diversity, Equity and Inclusion at LifeStance.
Benefits
As a full-time employee of LifeStance Health, the following benefits are offered: medical, dental, vision, AD&D, short and long-term disability, and life insurance. Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.
Top Skills
What We Do
LifeStance Health is a behavioral health care company focused on providing evidenced-based, medically driven treatment services for children, adolescents and adults suffering from a variety of mental health issues in care settings that include acute inpatient, partial hospitalization, intensive outpatient, outpatient, community-based and in-home.
Our Vision: A truly healthy society where mental and physical healthcare are unified to make lives better.
Our Mission: To help people lead healthier, more fulfilling lives by improving access to trusted, affordable and personalized mental healthcare.
Our Values:
* Delivering Compassion - We care for people unconditionally and act with empathy always.
* Building Relationships - We are collaborative, building enduring relationships to achieve more together.
* Celebrating Difference - We respect the diversity of every individual’s lived experiences.
