DIRECTV is seeking a Lead Product Marketing Manager, Content Curation to design, evolve, and effectively communicate the content curation and merchandising strategy for key editorial and marketing disciplines, which will drive content discovery, increase customer engagement, and create revenue opportunities.
Here's what you’ll do:
- Generate an editorial strategy for specific content categories which may encompass cable networks, premium channels, FAST or SVOD.
- Lead the curation team’s strategy for 1 - 2 specific marketing disciplines, which may include merchandising, analytics, promotions, or others.
- As the SME for select categories, determine what content to prioritize and when, educate the team, and ensure effective execution across all distribution channels.
- Analyze data related to viewership, customer journey, and user experience, to evaluate and improve platform performance as measured by engagement KPIs.
- Develop innovative solutions and creative concepts to improve content discovery, drive upsell, and create new revenue opportunities.
- Directly implement the strategies, developed by your team members, on a single distribution platform.
- Partner with the Product team to recommend improvements and build requirements relevant to content curation and customer engagement.
- Collaborate with key stakeholders including Content, Marketing, and Customer Acquisition to achieve company goals.
- Engage with external distribution partners to create custom curation strategies that tie to business goals.
- Act as a content Subject Matter Expert to the broader enterprise.
What you’ll need to be successful:
- Bachelor’s Degree in marketing or related field preferred.
- 3 – 5+ years of content curation/merchandising experience on a customer-facing video platform required.
- Strong knowledge and/or experience with current content types preferred (i.e. Network, SVOD, etc.).
- Content marketing experience preferred.
- Familiarity with content management systems and digital tools.
- Ability to analyze and interpret data to inform merchandising strategies.
- Excellent organizational and communication skills.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This is a remote position that can be located anywhere in the United States. #LI-Remote
A career with us comes with big rewards:
DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $105,830 - $192,050
Low (N1): $105,830 - $158,650
Mid (N2): $111,400 - $167,000
High (N3): $122,540 - $183,700
Top (N4): $128,110 - $192,050
Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Apply today!
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The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DIRECTV and has not been reviewed or approved by DIRECTV.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with medical, dental, vision, and mental-health options described as part of the standard package. Multiple plan choices and wellness-related offerings are presented as meaningful parts of the overall value proposition.
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Retirement Support — Retirement benefits are described as a notable component of the package, including a 401(k) with company match and, for some groups, a pension. This creates a perception of stronger long-term financial support than pay alone.
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Wellbeing & Lifestyle Benefits — Employee lifestyle perks are highlighted through free or discounted DIRECTV service and other discounts, which can materially reduce personal expenses. Additional programs like volunteer support and wellbeing resources add to the perceived non-cash value.
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