Lead Copywriter & Marketing Creative

Posted 5 Days Ago
Be an Early Applicant
4 Locations
Remote
Mid level
Artificial Intelligence • Edtech • Software
The Role
Lead copywriter responsible for creating engaging marketing content across various platforms while collaborating with the CEO and creative team to define brand voice and strategy.
Summary Generated by Built In
About LingoCulture

LingoCulture is redefining language learning through unlimited private French classes blended with real cultural immersion — from wine and food to literature and dating culture. We also partner with universities, Erasmus programs, and NGOs to help learners experience the full diversity of Francophone cultures.

We’re a small, fast-growing team, and we’re looking for a creative marketing mind who can help us tell our story, with words, visuals, humor, and strategy.

About the Role

You’ll own all copywriting and light creative execution across ads, social, landing pages, and email.

You’ll work directly with our CEO plus collaborate with designers, video creators, and ad specialists. As the company grows, you’ll help define our brand voice and creative strategy, eventually leading a small marketing team.

What You’ll Do

Copy & Creative Execution

  • Write clear, compelling copy for ads (Meta, TikTok, Google), landing pages, and social media.
  • Build and update pages on WordPress (headlines, layout tweaks, CTAs, blog articles).
  • Create light visuals (thumbnails, mockups, simple graphics) when needed.
  • Maintain consistent tone and branding across all channels.

Email & CRM

  • Write and schedule weekly newsletters, onboarding, and retention sequences in ActiveCampaign.
  • Segment audiences and improve deliverability & engagement over time.

Content & SEO

  • Research and write short SEO articles about French culture and language learning.
  • Update meta tags, internal linking, and keyword optimization.
  • Track performance through Google Analytics and Search Console.

Collaboration & Strategy

  • Work with the CEO on messaging and creative direction.
  • Brainstorm campaigns around cultural themes (wine, food, literature, dating, etc.).
  • Coordinate with the ad specialist and designer to bring campaigns to life.

Requirements
  • 4–6+ years of experience in marketing or growth marketing and copywriting.
  • Excellent writing and storytelling skills with proper marketing understanding; your words convert and inspire.
  • Interest in languages and culture. BIG plus if you speak French (B1/B2).
  • Comfortable doing light page edits in WordPress and building emails in ActiveCampaign.
  • Familiar with SEO fundamentals (keyword intent, on-page optimization, readability).
  • Basic design sense (Figma/Canva).
  • Delivers on time.
  • Organized, proactive, and comfortable working independently.

Benefits
  • 10 hours/week to start, with potential to expand as we grow.
  • A high-impact role where your words directly shape our brand and sales.
  • Passionate startup environment: be part of the building team and earn rewards as the company develops (path to CMO / Director of Marketing).
  • Remote flexibility
  • Competitive hourly rate, evolving with scope and performance.

Top Skills

Activecampaign
Canva
Figma
Google Analytics
Seo
Wordpress
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The Company
HQ: Paris
28 Employees
Year Founded: 2020

What We Do

Think of LingoCulture as a buffet for French learning. 🥐

With a team of 58+ full-time teachers and 18 core members, all dedicated to transforming how people learn and connect through language.

We work with headhunters, schools, NGOs, high-level expats, and mobility managers to create custom cultural plans, train professionals, and help them achieve their French milestones.

In an EdTech world chasing AI, we chose a different path: human connections👇🏼

For one flat fee, learners get:

👩🏻‍💻Unlimited, on-demand private French classes (for an insane price per value)

💪🏼Personalized coaching as a drive for accountability and motivation.

🍷Expert-led classes on Francophone culture (from wine to couscous to therapy—we go all in).

💒An engaging community of weirdos like you and I, passionate about languages and cultures.

If you’re interested in helping your peers speak French someday, or just adapt to their new francophone home, let’s connect! 📩

Our corporate and affiliate programs are designed to create lasting impact.

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