Job Description:
At dentsu, we believe influencer marketing isn’t just about visibility, it’s about authentic connection. We work with brands and creators who spark conversations, shape culture, and drive real impact.
We’re looking for a KOL Specialist who’s passionate about turning creator collaborations into meaningful brand stories. Someone who knows how to balance data and intuition, and who’s as comfortable analyzing engagement metrics as they are chatting with talent managers about the next big content idea.
If you live and breathe digital culture, love discovering rising creators, and have a knack for flawless campaign execution; this could be your next move.
About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
www.dentsu.com
About our Media Services
We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media.
Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.
Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimisation, Media effectiveness and the like.
Key Responsibilities
Research, evaluate, and curate influencer lists that align with brand objectives, using data-driven insights on reach, engagement, and audience fit. Stay on top of emerging trends and rising talents to bring fresh perspectives to campaigns.
Manage influencer campaigns end-to-end; from briefing and content approvals to timeline management, ensuring all deliverables are on-brand and on schedule.
Build strong relationships with influencers and talent managers, negotiate fair rates, and represent dentsu with professionalism and empathy.
Monitor campaign results, analyze performance metrics and audience sentiment, and translate insights into actionable recommendations for future strategies.
Work closely with account, creative, and data teams to align influencer content with campaign strategy, and support new business and finance processes when needed.
A bit about you
At least 2 years of experience in influencer marketing, talent management, or social media strategy.
A deep understanding of digital culture, creator ecosystems, and emerging social platforms.
Strong analytical skills; you know how to balance numbers with creative intuition.
Excellent communication and relationship-building skills.
A proactive, detail-oriented mindset; you thrive in a fast-moving, collaborative environment
Dentsu Values
Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good
Inclusion and Diversity
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.
So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Keeping connected
Please visit our website to find out more and connect with us on social.
www.dentsu.com
*Please include an updated CV in your application.
**We regret that only short-listed candidates will be notified.
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Location:
JakartaBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentTop Skills
What We Do
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.
