Junior Performance Marketing Manager - App

At Blacklane, we measure success by the meaningful change that each team member creates. What does this role entail?

• Global and Local Campaign Management: Support with the operational optimisation and management of our app campaigns across META, Tiktok and Google App Campaigns to drive new user growth and achieve our CAC targets.
• Performance Marketing Reporting: Develop, automate and deliver reports / presentations to key stakeholders across the business.
• Performance Media Planning: Support with the development and execution of innovative paid media strategies to achieve our ambitious targets.
• Creative excellence: Analyse the performance of our creatives based on CPI, CAC and Scroll Stop %  to understand which creative concepts and messages best resonate with our audience, and create briefs / creative requests based on these insights.   
• Collaboration: Work efficiently with the local marketing, brand, creative, and retention teams to ensure ad creatives are on brand and optimized, and support full-funnel campaigns. Additionally, collaborate with the Senior Performance Marketing Managers to discuss campaign performance and brainstorm new testing ideas.

• Campaign Management: 1-3 years of experience managing performance marketing App campaigns to meet CAC and growth targets in META and Google UAC (experience in Tiktok is a plus, experience working with monthly ad spend over 5 figures is a big plus)
• Marketing Metrics & KPIs: Experience working with challenging marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Appsflyer.
• Innovation: Highly proactive in seeking new acquisition opportunities and improving performance. Resilient and creative in finding innovative solutions to technical hurdles.
• Data Literacy: Ability to turn data into actionable insights for business use.
• Strategic Thinking: A strategic thinker with a growth mindset and a deep understanding of business impact.
• Team Collaboration: Experience collaborating across various teams such as Product and BI/Analytics.
• Communication Skills: Excellent communication and presentation skills in English; ability to effectively communicate performance, strategy, and priorities.

Here are just a few examples of the ERGs fostering connection:

• LGBTQIA+ Network – Advocating for inclusivity and championing allyship.
• Bookclub – Encouraging cultural exchange, fostering discussion, critical thinking, and team engagement through shared reading and analysis.
• Blacklane Cares Leave – Spend up to eight paid hours annually volunteering for causes meaningful to you.

We welcome—and actively support—employees to create or join the communities that are important to them.

• Fair Pay & Shared Success → We provide good salaries and automatically enroll all employees in our Virtual Stock Options Plan (VSOP). Your shares vest over four years, with full transparency on their value growth through Ledgy.
• Blacklane Mystery Rides → As a valued contributor to our success and growth, we are pleased to offer you one complimentary ride per quarter to experience and evaluate our chauffeur services firsthand.
• Learning & Development at Blacklane → We value the person beyond the CV, which is why we are committed to your continuous growth—not just for the company’s success, but for your own professional development. We believe that when our employees stay ahead, so does Blacklane. That’s why you have free access to thousands of online courses on LinkedIn Learning, tailored to your career aspirations, along with a unique learning experience designed for those stepping into leadership roles.
• The way to your heart goes  through your stomach? → If so, we’ve got something special for you, in Berlin: our weekly homecooked, quality office lunches. Not only do they fuel your mind and body, but they also provide the perfect opportunity to connect with colleagues from all departments, fostering stronger bonds beyond your own division.
• Your Health, No Compromise → with Nilo Health & WHOOP
  We prioritize both your mental and physical well-being because a healthy team creates a thriving culture. That’s why we offer access to the Nilo Health platform for mental wellness and the WHOOP bracelet, after one year to support your fitness—available for you to use as you choose.
• Social responsibility → We Care: Learn more about Miracle flights and the meaningful impact behind our commitment to making a difference.
• Share your ideas with Blacklane’s C-Level → Our approachable C-Level team values your insights. Once a month, they host a consultation day where you’re invited to share your ideas, feedback, and constructive criticism—because your voice shapes our future.
• Thrive Together → Our Hybrid Office Culture: At Blacklane, we believe in the power of in-person collaboration and connection. That’s why we follow a hybrid, 3 office day focused approach. This supports both our fast-paced growth and the building of strong, engaged teams. We know everyone’s situation is unique, so our hybrid setup still allows for flexibility when needed. If you’re excited about contributing in a dynamic, people-driven environment and value both teamwork and personal accountability, we’d love to hear from you!

Do you have any questions or want to know more about our way of working? Feel free to contact us. We’re happy to connect!

We place great value on equal opportunities. Therefore, we welcome everyone to apply!

→ Listen to our CEO in Startup insider episode #1643

→ Blacklane is backed by investors who share our vision: Mercedes-Benz Mobility, Tasaru, Sixt, the Al Fahim Group, Alstin Capital, RI Digital Ventures, and b2venture