Position Title: Marketing Intern
Location: Chicago, IL
Employment Type: Full-Time Intern
Onsite, Remote or Hybrid: Hybrid
Department: Marketing
Hiring Manager: Director, Demand Generation
Travel: None
COMPANY SUMMARY:
Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.
Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.
Founded in 1998, Aprimo has nine offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.
Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.
POSITION SUMMARY:
Aprimo is currently seeking an energetic and self-motivated Marketing Intern to join our growing marketing department. This intern will collaborate with our demand generation and marketing teams in all stages of our campaign execution process.
The Marketing Intern will help with executing and managing a variety of campaigns which include conducting SEO research, monitoring social and advertising platforms, and crafting actionable insights. After campaign execution, this intern will conduct thorough analysis and report on all outcomes. The successful candidate will also have in-depth knowledge of current marketing techniques/trends and social media platforms.
Successfully managing projects will require excellent organization, documentation, and communication skills, as well as the ability to operate within a global team. As this role requires working with employees across multiple departments, this intern must have the mentality of a team player.
The Marketing Intern works within the Global Marketing Department and reports to the Director, Demand Generation and Growth; collaborating across the Marketing Organization working closely and interfacing with the Brand Experience Team (including Copywriters and Graphic Designers) and Marketing Operations driving forward projects to be delivered around the world!
WHAT YOU WILL BE RESPONSIBLE FOR:

• Responsible for advertising launch and management of campaigns
• Conduct SEO and competitive research. Implement findings into emails, blogs, website, and other copy efforts
• Schedule, build and deploy email campaigns, multi-step email marketing campaigns and automated journeys that incorporate segmentation as part of the promotional execution of marketing plans
• Manage event calendar and support overall brand experience for the event, including: booth, swag, contests, brand materials and giveaways that deliver maximum quality and brand impact ensuring stakeholder and leadership visibility, and adequate resource allocation
• Support our team's efforts to highlight the impact of our demand campaigns and programs by collecting and analyzing data, building presentations, and delivering results to key stakeholders
• Deliver projects successfully, and on time with quality solutions

APRIMO CULTURE, BENEFITS & WHY YOU'LL LOVE WORKING HERE:

• Forward-thinking, progressive and employee-first culture
• Casual environment and relaxed dress code
• Flexible work schedules and a work-from-home/remote-work policy
• Innovative, agile, and collaborative team environment that values multiple perspectives and fresh thinking
• Diverse environment that promotes DEI efforts and includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities

CANDIDATE QUALIFICATIONS & WHY YOU'RE A GREAT FIT FOR THE ROLE:

• The Essentials
  • College junior or senior preferred majoring in business or related field
  • Experience managing organizational projects
  • Desire to learn and develop a career in marketing
  • Extremely organized, "no job is too small" attitude, strong attention to detail and the ability to multi-task a must
  • Experience in Pardot or Salesforce is a plus
• Additional Successful Qualities
  • Ability to learn new technologies quickly
  • Excellent written and verbal communication skills
  • Multi-tasker - ability to effectively work on several projects at once
  • Working knowledge of Microsoft Office products including Outlook, Excel, Word, & PowerPoint

PHYSICAL REQUIREMENTS:

• Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work that primarily involves sitting/standing
• Must be able to move about to accomplish tasks or moving from one worksite to another
• Must be able to perform light physical work that includes lifting or moving objects up to 20 lbs. or medium work that includes moving objects up to 50 pounds on occasion
• Must be able to communicate with others to exchange information, including conveying detailed or important spoken instructions to others accurately, loudly, or quickly
• Must possess the ability to receive detailed information through oral communication at normal speaking levels
• Must be able to repeat motions that may include the wrists, hands and/or fingers (i.e., repeated typing, etc.)
• The worker is required to have close visual awareness to perform an activity and to assess the accuracy, neatness and thoroughness of the work assigned, such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc.

EEO STATEMENT:
Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. In addition to federal law requirements, Aprimo complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
ADA STATEMENT:
Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)