About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 270 cities in over 45 countries.
Job Description
Develop marketing strategies - Conduct market research on brand awareness and association - Conduct research on market trends and customer profiles and behaviours - Collate data on the performance of marketing channels - Track activities and generate reports on website traffic, e-commerce data, and digital and social media platforms Manage marketing campaigns and events - Assist to produce marketing content for traditional, digital and social media platforms according to design concepts and ideas - Assist in conducting pre-campaign testing for campaign effectiveness evaluation - Collate content for the development of collaterals - Coordinate the distribution of marketing collaterals and paraphernalia - Assist in coordinating logistics for marketing campaigns and media-related activities and events - Track customer experience across traditional, digital and social media platforms and customer touch points - Track performance of marketing campaigns across traditional, digital and social media platforms and achievement of key performance indicators Manage marketing communications and public relations - Monitor media and market data to identify media options and target audiences for communication - Assist in the coordination of customer engagement efforts via digital and social media platforms - Collate information needed for press release and media kits - Track social media for trends in user opinions Manage human resources, finance, report management and continuous improvement - Generate marketing reports for management reporting - Maintain contact databases - Administer inventory control of marketing collaterals and paraphernaliaClosing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
Skills Required
- Familiarity with marketing strategies and tactics
- Experience with market research techniques
- Understanding of social media marketing
- Ability to generate reports and track performance
- Strong organizational and communication skills
What We Do
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries. Within its ecosystem, CapitaLand has developed an integrated suite of investment management and operating capabilities that supports its real estate businesses and platforms in building core competencies across the real estate value chain. With this full stack of capabilities, CapitaLand can optimise the strategies of its listed real estate investment management business CapitaLand Investment, and its privately held property development arm CapitaLand Development; to drive competitive advantage for its businesses. CapitaLand places sustainability at the core of what it does. As a responsible real estate company, CapitaLand contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders
.jpeg)
