WQRF-TV and WTVO-TV in Rockford, IL is looking for an individual to join our team as an Integrated Digital Strategist.
The Integrated Digital Strategist (IDS) is responsible for supporting sales department in generating and growing digital marketing service revenue for the company. The IDS will be the market's subject matter expert on digital support services and implementation of the stations digital campaigns to achieve budgeted revenue goals. The IDS will achieve this by professionally and effectively supporting sales executives and sales management with the implementation of Nexstar Digital suite of digital marketing services/products (including targeted video and display, OTT/Connected TV, social media marketing, targeted responder email, SEO/SEM, sponsorships, and more)
with the objective of advancing client objectives and achieving client KPls.
Digital marketing services sales support lead in your market.
• Work with Digital Sales Managers and Sales Executives to develop and execute go-to market sales strategies and tactics that result in exceeding company revenue targets.
• Establish, maintain, and grow meaningful client relationships.
• Working in conjunction with Sales Management and Sales Executives. support initiatives to generate new digital marketing services business and grow business from existing clients.
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients.
• Successfully facilitate, execute, and coordinate with Digital Sales Managers and AEs to traffic creative.
• Consistently communicate with Account Executives and clients on campaign management, reporting and optimization opportunities.
Requirements & Skills:
• BA or BS in Business, Marketing, Advertising or Communications preferred but not required
• Minimum 2 years’ Experience in digital marketing and client support preferred.
• Ability to obtain Google Ads Certification
• Strong digital marketing knowledge and the ability to implement effective strategies for exceeding client goals as directed
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
• Be an effective and efficient data input into sales systems.
• Effective communication and client support skills
• Organized and attention to detail on all systems
• PowerPoint, Excel, and Word experience required
• Creative software skills nice to have
Pay for this position is: $15.00 Hour
Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
