MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, personalization; and shortening the distance to an informed action.
In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
About the Role
We’re looking for a high-impact, results-focused, innovative Head of Social Media & Influencer Community to lead and scale MoneyLion’s presence across social platforms, deepen relationships with creators and influencers, and foster a vibrant, engaged in-app Community.
You will grow MoneyLion’s social presence and engagement, help shape and amplify the brand’s voice, manage external relevant, partnerships, and build a thriving user ecosystem from within. This is a critical leadership role that blends creativity, cultural fluency, analytics, and a passion for community-building while driving audience back to MoneyLion and our leading Mobile App.
Please note we are only considering candidates that are in a commutable distance to our NYC office as we require 3 x per week in offic.
Key Responsibilities
Social Strategy & Execution
· Own, evolve, and grow MoneyLion’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, Threads, LinkedIn, Pinterest with KPIs aligned with company growth and audience and revenue goals
· Lead and grow a team to plan, create, and publish social content that drives engagement, brand affinity, traffic to MoneyLion.com, follower growth, and new users both in social platforms and within the ML app.
· Leverage content and video libraries and production expertise to reach millions of target audience personas monthly.
· Collaborate with content, creative, PR, product, and analytics teams to ensure cohesive messaging and campaign execution.
Influencer & Creator Management
· Identify, negotiate, and manage influencer and creator partnerships at scale.
· Lead all aspects of influencer programming—from ideation and briefing to contracts, activations, performance tracking, and long-term relationship building.
· Build an ambassador-style creator network aligned with MoneyLion’s mission and values across MoneyLion.com and our social platforms and reach
· Monitor money experts and influencer campaign effectiveness through performance dashboards, UTM tracking, content engagement, and conversion data.
In-App Community Leadership
· Oversee the strategy and moderation of MoneyLion’s Community section within the app.
· Foster two-way conversations, encourage user-generated content, and surface insights to inform product and content strategy.
· Launch interactive campaigns and activations that reward and recognize top community contributors.
Team Management & Cross-Functional Collaboration
· Lead and mentor a high-performing social and community team.
· Establish tools, workflows, and KPIs to measure performance, drive optimization, and report to leadership.
· Stay ahead of platform trends, best practices, algorithm changes, and emerging creators.
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Qualifications
· 7–10+ years of experience and large success in social media, and ideally within influencer marketing, or community management.
· Proven success building multi-platform social programs and influencer campaigns with measurable ROI and audience growth both on platform and within social platforms.
· Strong analytical skills with experience pulling and interpreting platform data, social KPIs, influencer metrics, and audience insights.
· Proficient in tools like Sprout Social, Brandwatch, Tagger, CreatorIQ, or similar.
· Experience managing and scaling online communities (Reddit, Facebook Groups, or app-based forums a plus).
· Strong team leadership, communication, and cross-functional collaboration skills.
· Strategic thinker with a bias for action, creative flair, and passion for building from zero to one.
· Bonus: Experience in fintech, creator economy, or values-driven consumer brands.
· Bonus: You have a pre-existing digital rolodex of influencer relationships
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Compensation
· Estimated Salary Range: $160,000 – $200,000 base
· Bonus and/or equity may be offered based on experience
We value growth-minded and collaborative people with high learning agility who embody our core values of teamwork, customer-first and innovation. Every member of the MoneyLion Team is passionate about fintech and ready to give 100% in helping us achieve our mission.
Working At MoneyLion
At MoneyLion, we want you to be well and thrive. Our generous benefits package includes:
- Competitive salary packages
- Comprehensive medical, dental, vision and life insurance benefits
- Wellness perks
- Paid parental leave
- Generous Paid Time Off
- Learning and Development resources
- Flexible working hours
MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more “other” than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.
Top Skills
What the Team is Saying
What We Do
MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action. In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace - including our full-fledged suite of features to save, borrow, spend, and invest - seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
Why Work With Us
We are a team-first culture that ensures every employee has the opportunity to grow and learn. We promote from within, provide regular professional development opportunities and work with team members to achieve their full potential.
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MoneyLion Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
