Head of SEO

Reposted 14 Days Ago
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London, Greater London, England, GBR
Hybrid
Senior level
Fintech • Payments • Financial Services
The Role
The Head of SEO will lead the SEO strategy for Lendable, focusing on content, technical aspects, and AI search while building and managing the SEO team.
Summary Generated by Built In
About Lendable

Lendable is on a mission to build the world's best technology to help people get credit and save money. We're building one of the world’s leading fintech companies and are off to a strong start:

  • One of the UK’s newest unicorns with a team of just over 700 people

  • Among the fastest-growing tech companies in the UK

  • Profitable since 2017

  • Backed by top investors including Balderton Capital and Goldman Sachs

  • Loved by customers with the best reviews in the market (4.9 across 10,000s of reviews on Trustpilot)

So far, we’ve rebuilt the Big Three consumer finance products from scratch: loans, credit cards and car finance. We get money into our customers’ hands in minutes instead of days.

We’re growing fast, and there’s a lot more to do: we’re going after the two biggest Western markets (UK and US) where trillions worth of financial products are held by big banks with dated systems and painful processes.

Join us if you want to
  1. Take ownership across a broad remit. You are trusted to make decisions that drive a material impact on the direction and success of Lendable from day 1

  2. Work in small teams of exceptional people, who are relentlessly resourceful to solve problems and find smarter solutions than the status quo

  3. Build the best technology in-house, using new data sources, machine learning and AI to make machines do the heavy lifting

About the role

We’re entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace under a newly-appointed CMO. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.

SEO is going to be one of our biggest growth levers, and we’re hiring our first dedicated SEO leader to build the function from the ground up. We’re looking for a Head of SEO to own our entire SEO strategy — content, technical, off-page and AI search. You’ll be both architect and operator: setting the strategy, building the team, and shipping the work. It’s a rare chance to build SEO from scratch at a UK fintech with the brand pull, content engine and product depth to actually rank.

What we're looking for:

Essential:

  • 7+ years in SEO, with at least 2–3 years leading the function for a consumer brand

  • Track record of growing organic traffic and revenue at scale, with demonstrable commercial impact

  • Strong across all three pillars: content, technical and off-page

  • Experience shaping content strategy and partnering with editorial, brand and product

  • Sharp point of view on AI search (LLM visibility, AI Overviews, GEO) and how it’s reshaping the discipline

  • Strong commercial communicator — can earn the trust of finance, product and engineering

  • Demonstrable use of AI in your SEO workflow

Desirable:

  • Experience in financial services, regulated, or YMYL categories

  • Experience building an SEO function from scratch

  • Experience hiring and managing technical SEO and content specialists

  • Programmatic SEO experience

You’re a good fit if you’re:
  • A first-principles thinker — you can argue from data, not just from received wisdom

  • Hands-on but strategic — you run the team and roll up your sleeves

  • Commercially driven — you measure success in revenue, not impressions

  • Curious about how AI is changing search and confident navigating the shift

  • Calm and credible with finance, product and engineering stakeholders

What you'll be doing

Strategy & Roadmap:

  • Own the SEO strategy across Zable, Lendable and Autolend

  • Set ambitious targets for organic traffic, revenue and visibility — and own delivery

  • Define the content strategy in partnership with editorial, brand and product

  • Lead our approach to AI search and LLM visibility

Team & Function:

  • Hire, manage and develop the SEO team (starting with a Technical SEO Specialist)

  • Build the operating model — what’s in-house, what’s agency, what’s automated

  • Set the SEO bar and embed SEO thinking across marketing and product

Execution:

  • Own the technical SEO foundations — site architecture, schema, site speed, crawl

  • Drive editorial and content output — briefs, optimisation, distribution

  • Build and execute the link-building and digital PR strategy

  • Track and report on SEO performance

AI & Process:

  • Apply AI across keyword research, content production, optimisation and reporting

  • Build the workflows and automations that let a small team punch above its weight

Life at Lendable
  • Winning team: the opportunity to scale up one of the world’s most successful fintech companies

  • Flexible working: flexible approach tailored to each role. Hybrid roles require three days in-office weekly; fully remote roles include regular opportunities for in-person connection through socials and off-sites

  • Socials & connection: opportunities and events to come together, socialise, and get to know each other beyond the office walls

  • Health coverage: support for your physical and mental wellbeing, including private health cover

  • Retirement & savings: long-term financial wellbeing through retirement savings plans

  • Employee referral programme: earn a competitive bonus when you refer successful new team members

  • Office meals & snacks: enjoy a fully stocked kitchen, plus complimentary lunches prepared by in-house chefs on in-office days at select locations

  • Sustainable commuting: cycle-to-work and electric vehicle salary sacrifice schemes available in select locations

Please note: The availability and details of specific benefits vary by location and role. For more information, please speak to your Talent Partner.

Check out our blog!

Skills Required

  • 7+ years in SEO
  • 2-3 years leading SEO function for a consumer brand
  • Track record of growing organic traffic and revenue at scale
  • Strong across content, technical, and off-page SEO
  • Experience shaping content strategy with editorial and brand
  • Strong point of view on AI search
  • Strong commercial communicator
  • Demonstrable use of AI in SEO workflow
  • Experience in financial services or regulated categories
  • Experience building an SEO function from scratch
  • Experience hiring and managing technical SEO specialists
  • Programmatic SEO experience
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The Company
HQ: London
463 Employees
Year Founded: 2014

What We Do

Lendable is a lending platform that makes borrowing money effortless. Using technology, we have trimmed the fat from the traditional loan application process. The result allows us to make an instant decision, offer personalised rates, and transfer funds within minutes. We look beyond applicants'​ credit score, offering loans to people with less-than-perfect credit histories, and charging them less than banks. This way, we provide fair rates to a wider range of borrowers. Once customers have accepted our quote, we deposit their loan within minutes. Because our technology is brand new. Unlike banks, who use huge systems built at a time when the world was different. The internet has made commerce faster, cheaper and safer. Time for finance to step up

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