ZURU Toy Company

Head of Sales, Benelux & Nordics (FMCG)

Reposted 23 Days Ago

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Copenhagen, Capital Region

In-Office

Senior level

Consumer Web • Marketing Tech • Design

The Role

Lead the sales team in Benelux and Nordics, develop commercial strategies, optimize P&L, and build key account relationships to drive growth in consumer goods.

Summary Generated by Built In

Lead Commercial Growth in Benelux & Nordics - Baby, Beauty & Pet

Explore our Global FMCG Brand Portfolio: ZURU Edge Brands

About ZURU

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern FMCG brands for today’s consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world’s largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

For more information, visit www.zuru.com.

Position Impact

Short-Term Impact

You will accelerate growth across Benelux and Nordic markets by driving the regional commercial strategy, securing distribution gains and ensuring ZURU consistently captures or over-indexes its share of shelf versus competitors. Through close collaboration with commercial, marketing and supply teams, you will uplift availability, visibility and execution instore and online, unlock immediate P&L improvements and deliver best-in-class 4P execution with our priority customers.

Long-Term Impact

You will build enduring strategic partnerships with retailers and distributors, developing joint business plans that create mutual value and cement ZURU as a leading challenger brand across all EDGE verticals. By influencing internal direction through customer insights, you will help shape future innovation and long-range commercial strategy. You will champion ZURU’s entrepreneurial culture, helping to scale the mindset and ways of working that enable us to challenge the status quo while driving sustained market share, margin expansion and the long-term success of the consumer goods division in the region.

Roles & Responsibilities

Take full ownership of the region’s P&L and drive sales, trade investment, and product mix to meet financial goals.
Develop and implement the country’s commercial strategy, working with cross-functional teams to ensure success.
Manage key accounts, building strong long-term relationships with retailers and distributors.
Lead teams across functions to meet and exceed sales, P&L, and supply targets.
Improve commercial processes to boost performance and efficiency.
Foster a high-performing team culture that supports rapid growth and market disruption.

Skills & Experience

6+ years in senior sales or commercial leadership within FMCG.
Proven track record managing major retailers and distributors across Benelux and Nordic markets.
Strong commercial acumen with a demonstrable ability to drive revenue, market share, and profitability in competitive environments.
Strategic thinker and problem solver, able to translate insights into actionable business plans.
Exceptional communication and influencing skills, capable of engaging internal stakeholders and external partners alike.
Experienced in leading high-performing, cross-functional teams and fostering accountability and growth.
Bachelor’s degree and EU work permit required.

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

ZURU – Tomorrow Reimagined

🚀ZURU.com

#LI-FR1

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The Company

Los Angeles, CA

220 Employees

Year Founded: 2002

What We Do

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products.

Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques.

The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.

ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.

With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand.

ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.