Head of Programming (Managed & Owned Channels)

The position ensures we are consistently driving brand love through different platforms locally and developing a local audience that delivers key metrics such as reach, engagement, frequency, and time spent on our platforms. She/he responsible for building Audience Engagement – reach, frequency and length of interaction – across those platforms by making sure to have the right content at the right time at the right outlet.

Digital strategy

· Defines channels programming priorities and creates plans together with the Media Network and Marketing teams, informed by past content performance and expert understanding of current and potential future audience behaviour.

· Constantly sharpens strategies of Owned and Managed channels, identifies potential programming partner channels, and builds consistent holistic programming and release plans across the network.

· Generates word of mouth with the right content on the right account/platform at the right time

· Analyze performance and translate data into actionable insights for content or channel strategy for driving smooth consumer journeys across platforms and for increasing reach

· Briefs specific content needs with Content/social producer team to maximize performance depending on platform and goals. Develops activation plans with the Brand/Sports/Event and Communications departments to maximize reach of content.

· Collaborating with other departments, such as marketing, sales, and customer service, to ensure a cohesive brand message and to leverage cross-departmental synergies.

Owned Channel Management

· Oversees project programming plans for Owned channels and runs day-to-day programming and operations of Red Bull’s Owned channels.

· You will always be striving to find new and innovative ways of growing our reach with TR consumers via web, app and TV solutions

· Work with our partnerships manager to grow our distribution of Red Bull content in venues like restaurant, hotels, bars etc.

Social Media Management

· Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy.

· To manage social producer team and giving guidance to the team

· You would need to be in tune to not only platform updates and amplifications but also required to be in tune with emerging and trending sounds/challenges/conversations in order to proactively get ahead of trends and execute.

· +10 years of experience in digital strategy/content programming or social media

· Proven ability to increase key media metrics (views, engagement etc.)

· Excellent knowledge of social and digital media

· Well organized team player with the ability to work under pressure, excellent communication and effective interpersonal skills

· Confident presenter and strategic thinker, with new ideas to transform our marketing approach in the TR

· Has a good sense of online trends and knows how to drive Word of Mouth online

· Required to have past experience actually running social media accounts and/or programming websites and apps

· Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior

· Strong communicator, knows how to constantly uplevel digital knowledge in the organization

· Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives

· Hands-on, not afraid to run accounts when needed

· Curious, open, creative

· Leadership skills, good presenter and motivator

· Problem solver and good mediator aligning and coordinating conflict of interest

· Fluent in English.