Strategic
Marketing Leadership
• Define and own the annual
marketing strategy for all BU brands, aligned with corporate commercial
objectives.
• Lead brand planning cycles:
situational analysis, segmentation, positioning, messaging, and tactical grid.
• Identify growth opportunities in
existing a areas; propose go-to-market approaches for
new launches.
• Develop multi-year brand roadmaps
and manage the marketing P&L budget.
Brand
Management & Campaigns
• Oversee the development of promotional
materials, content, and campaign assets in compliance with
regulatory and ethical guidelines.
• Lead integrated marketing
campaigns and measure ROI
effectively.
• Manage product lifecycle from
pre-launch through maturity and loss-of-exclusivity phases.
• Maintain brand consistency across
all touchpoints
Commercial
Excellence & Analytics
• Partner with sales leadership to
translate brand strategy into field execution plans, cycle meetings, and
rep-facing tools.
• Define KPIs, monitor campaign
performance, and present insights to the executive committee.
• Optimize budget allocation based
on channel effectiveness and market dynamics.
People
& Organizational Leadership
• Lead, mentor, and develop a team
of brand managers and marketing executives.
• Foster a performance-driven,
innovative, and compliant marketing culture.
• Set clear objectives (OKRs/KPIs)
and conduct regular performance reviews.
• Build organizational capability
through coaching, training, and succession planning.
Requirements
MBA or Post-graduate Diploma in Marketing is highly preferred.
Minimum of 10–15 years of experience in Marketing.
At least 5–7 years in a leadership role (Marketing Manager or Head of Marketing level).
Proven track record of successful product launches and market share growth .
Skills Required
- MBA or Post-graduate Diploma in Marketing
- 10-15 years of experience in Marketing
- 5-7 years in a leadership role
- Proven track record of successful product launches and market share growth
What We Do
Nahdet Misr Group is a leading regional learning and capacity-building conglomerate with over 85 years of impact in education and innovation, dedicated to empowering individuals with knowledge and skills.
