Head of Marketing & Communications, North America

Posted 5 Days Ago
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San Francisco, CA
In-Office
Senior level
Information Technology • Software
The Role
Lead the marketing strategy for the US market, overseeing product launches, driving cultural visibility, and managing a high-performing team for growth.
Summary Generated by Built In
About Nothing

Nothing exists to make tech feel exciting again.

We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.

Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.

 
What you'll do:
  • Own the US market entry and growth strategy. You'll develop and deliver the overarching marketing plan and P&L, taking our business from a fast-growth challenger to a major US player—a true zero-to-one opportunity for the world's most critical consumer hardware market.
  • Direct the full-funnel narrative for product launches. Oversee the media strategy and execution for all new products, managing both offline channels (like key city billboards) and digital platforms.
  • Widen Nothing's cultural reach. Secure high-impact visibility in national press, lifestyle, and fashion titles, ensuring our brand moves beyond a narrow focus on traditional tech reviews and into the cultural conversation.
  • Drive retail impact with key partners. Work closely with the US Sales Team to define and execute effective trade and channel marketing programmes that drive customer acquisition, retention, and engagement.
  • Build and manage a high-performing team. Drive continuous improvement by fostering a culture of testing, learning, and refining our always-on marketing approach.
What we're looking for:
  • 7+ years of relevant leadership experience in a Head of Marketing or equivalent role at a fast-growth consumer tech or lifestyle brand, with a proven track record of scaling a high-revenue business.
  • A deep, current understanding of the US media landscape and a proven ability to secure high-impact coverage outside of the tech vertical; you've got established, influential industry connections.
  • An entrepreneurial and human mindset with comfort operating in a fast-changing environment, and the ability to speak plainly and directly.
  • Thorough 360° expertise across brand development and channel marketing, coupled with experience blending startup scrappiness with big company scaling.
  • Instrumental creation of culturally significant, genre-bending moments, the kind of launches that redefine a category and move the conversation beyond the product itself.
Why Nothing

This is your chance to step in as a founding leader for our biggest market, connecting the energy of our London home with the vital pulse of San Francisco. We need someone to define the US playbook from scratch, so you’ll have the ultimate canvas for a clear point of view and the freedom to challenge the status quo. You'll be building something better , working with a small, independent team that moves fast. We don’t default to corporate nonsense; we are open, sharp, and direct , and this role comes with the opportunity to own and grow our reputation in a market where tech should be exciting, fun and make us better.

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The Company
HQ: Clerkenwell, England
15,311 Employees
Year Founded: 2020

What We Do

Today, we’re left with just a few large incumbents. Lacking instinct and courage, they use research and analysis as crutches to make cold, unexciting and derivative products.

Consumers are bored, no longer inspired by technology and instead feel uneasy about big tech and its impact on people's lives and society.

Nothing is igniting change in the world.

We’re here to make tech fun again, unleash creativity, and inspire our community to shape the future with us.

About us:
Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit

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