Head of Marketing and Client Engagement - Japan

The company 

Saxo Bank is one of the largest and fastest growing financial brokers in the world. Saxo Bank is a truly international company with HQ in Copenhagen, local offices in financial centers across the globe and employees of over 60 nationalities. The corporate language is English. Saxo Bank differentiates itself from competitors with an award-winning trading platform, broad access to financial products, a world class service, and a customer-centric business model. Saxo Bank was founded 28 years ago with the vision to disrupt the financial sector by democratizing trading and investing through professional digital tools.  

The position

This senior role is heading Saxo’s Marketing function in our Tokyo office, while being fully integrated into the global Marketing organization in Copenhagen HQ. It is a business-critical role – both in terms of strategy and execution. The responsibilities are to devise, plan, implement and maintain marketing, communications, and PR strategies. These activities will support the local growth ambitions and global business strategy.   

As our Japanese Head of Marketing, you will focus on developing Saxo’s Private/Retail business in Japan, but you will occasionally support key Institutional initiatives where relevant. You will be a key member of the global Marketing team and the local Commercial team, reporting the Local Head of Mission Control, Saxo Bank Japan.

You will own the Japanese marketing campaigns, calendar, budget, and media plan with the mandate and responsibility to position the Saxo brand for traders and investors in Japan, to grow new and existing business, and to evolve Saxo’s way of doing marketing in a priority market for the Group.

The role is based in our Tokyo office and will lead a team of two marketing and communication specialists, while coordinating HQ functions for content production, media buying and web development.

What we offer

• A position of strategic and executive importance within the local management team

• A collaboration with sophisticated in-house marketing teams to execute your marketing strategy and campaigns, across design, media, communications, and web.

• The chance to collaborate with an international team of marketing leaders, to share learnings and inspiration across regions

• The possibility to work with advanced technologies for data tracking and analysis, to guide your decisions to the desired outcomes.

• A company culture based on ownership and responsibility, where you can execute your initiatives and achieve measurable results

Responsibilities

• Ownership of local marketing planning in Japan based on overall business strategy, global guidance, and local office priorities

• Custodian of our global brand with the responsibility to develop brand perception and brand awareness in the local market

• Ownership of the local website: develop and execute marketing plans for the website, to display our products, prices, and services in a clear and compelling manner.

• Owner of external communications, organic media, and public relations

• Oversee and develop relations with key opinion leaders, affiliates, and partners

• Responsibility and accountability for the Japan marketing budget, ensure that it is deployed to achieve ambitious targets in terms of growth and ROI across marketing activities and channels

• Website Performance Analysis: Conduct regular analysis of website performance using tools like Adobe Analytics and PowerBI dashboards to assess and improve marketing funnel performance and conversion rates.

• Monitor on own client journey as well as competitors’ activities to identify and implement improvements in our own client experience and performance

• Provide local insights on competition, media, regulation, as well as market and industry development

• Coordinate activities with the in-house media and web teams to grow the lead generation engine and improve conversion rates

• Collaborate with creative, web, PR, and digital engagement teams to bring an intuitive and compelling onboarding experience to market.  

• Compliance and Content Accountability: Ensure all website content, including third-party content, complies with local regulatory requirements

• Develop Go To Market plans to support the commercial roadmap for product and feature launches, delivering commercial initiatives from brief to finish

• Collaborate with commercial teams to deliver and optimize interactions with our investment platforms, from onboarding improvements to product usage and promotions.

What you need to succeed 

• Solid knowledge of the financial industry and investment services 

• In-depth understanding of digital and offline marketing for client acquisition 

• Experience with marketing campaign planning, execution, and evaluation 

• Excellent stakeholder management skills to navigate a complex corporate environment and C-level counterparts 

• Outstanding project management skills. You thrive in complexity and can manage numerous projects and collaborators at the same time 

• Experience analyzing website performance using analytical tools such as Adobe Analytics or similar providers.

• You are highly structured, and you can set clear plans and goals for your team and collaborators 

• You are fluent in Japanese and English and can navigate an international and diverse company 

• You are motivated by working in a dynamic and fast-paced environment with ambitious goals 

Qualifications:

• University Degree in Commerce, Science, or Engineering preferred.

• TOEIC score of 900+.

• JSDA Sales Representative, Class 1, Class 2 certification desired

We get curious people invested in the world
 

When you work at Saxo, you become a Saxonian and part of a purpose-driven organisation, where good ideas are always taken seriously, and where you can make a true impact. We are invested in your development, and you can expect a robust career from day one when you join Saxo – no matter which role you take on.
 

You will join 2,500 other ambitious colleagues across 15 countries and become part of an international organisation. Working in Saxo, you will get to meet colleagues from many different cultures and backgrounds, and you should know that we value diversity and inclusion and see it as a genuine source of strength to drive growth, foster innovation and position us for long-term success. 
 
We encourage an open feedback culture and supportive team environments enabling employees to grow and fulfil their career aspirations.  

When you bring passion, curiosity, drive and team spirit, your learning journey will be dynamic and your career opportunities in Saxo will be immense.
At Saxo we don’t just offer a job – we offer an opportunity to invest in your future!  

How to apply :
Click here to create an account and upload your resume and a short motivation. We look forward to getting to know you better!