- Define and execute a clear, differentiated brand strategy for the Retail Bank, reflecting customer-centric values and regional leadership.
- Develop distinct brand identities for each consumer product, addressing well-defined customer needs and standing out in competitive categories.
- Ensure brand consistency across all touchpoints--digital, branch, product communications, and advertising.
- Lead multichannel marketing strategies to drive acquisition, deepen relationships, and improve retention.
- Optimize paid media ROI, CRM, SEO/SEM, and digital funnel performance, strategically reducing customer acquisition costs.
- Collaborate with product and customer experience teams to create go-to-market plans for innovative, customer-first products in deposits, lending, payments, and small business.
- Build and inspire a high-performing marketing team fostering a culture rooted in a customer-centric mindset and innovation.
- Leverage segmentation, behavioral data, and voice-of-customer feedback to optimize campaigns and customer journeys.
- Proven track record in building strong brands and delivering measurable growth through integrated marketing strategies.
- Deep expertise in digital and performance marketing optimization, marketing automation, and ROI improvement.
- Strong understanding of financial products, customer behavior, and the regulatory environment.
- Exceptional strategic thinking and analytical skills to translate complex financial solutions into compelling, customer-relevant value propositions.
- Cross functional collaboration abilities to actively engage stakeholders; and partner with business leaders, and analytics and product teams to deliver integrated customer and business outcomes.
- Ability to apply creativity and innovation to promote a fresh approach to marketing strategies.
Required Experience:
- Bachelor's degree in Marketing, Business Administration, or related field required; MBA or advanced degree preferred.
- Minimum of 10 years of marketing experience, with a minimum of 7 years of progressive marketing leadership in consumer and/or business banking or fintech.
Top Skills
What We Do
At Valley, we aren’t just your average financial institution; we're your trusted partner in building a brighter future. With a widespread presence across the U.S., we've been serving communities since 1927.
For over 95 years, our team of dedicated professionals has been committed to creating better banking opportunities for our customers and fostering growth and prosperity in the communities we serve. From personalized financial solutions to comprehensive banking services, home mortgages, commercial lending, and wealth management, we're here to help you achieve your financial goals, no matter how big or small.
We understand that each individual and business has unique challenges and opportunities, and we're here to listen, understand, and provide tailored solutions to help you succeed.
©2025 Valley National Bank. Member FDIC. Equal Opportunity Employer. Equal Housing Lender. All Rights Reserved.
