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Job Details
The Head of Analytics is responsible for the technical production of modelling projects for the Analytics teams in Greece and the CSE region (Central & South Europe countries).
The primary mission is to ensure preparation and delivery of analyses including Structural Equation Modeling, Marketing Mix Modelling as well as other advanced analytics. In detail, this mission translates into :
- ensuring the quality of models
- ensuring the quality of the data
- ensuring that project constraints are respected (first and foremost timing and investment)
- making proposals on the technical approaches to be implemented
- structuring and optimising the production processes in place
- participating in meetings with internal and external clients, taking briefs and preparing analytics proposals
- delivering analytics / model results to clients
Working closely with the regional teams of modelling experts, the Head of Analytics will actively participate in the reflection and identification of the most relevant scientific solutions to be implemented and will ensure their production (algorithms, modelling, etc.)
With 5+ years of experience in the production of modelling projects, the Head of Analytics must be able to demonstrate knowledge of ROI approaches as well as a thorough knowledge of various types of analysis, programming languages and data types (not exhaustive list):
- Types of analysis: econometric modelling, multivariate regressions, factor analysis, structural equations, AI/Machine learning analysis...
- Types of software/programming languages: Interstat, SAS, SPSS, R, Python...
- Types of data: consumer panel data, media investment data, tracker data, distribution data, sales/promotion data, trade density data, social & search data etc...
The Head of Analytics will work effectively with internal project teams, answer technical and methodological queries from regional experts and may be required to participate in the design and delivery of internal training sessions. He/she will be part of the global Kantar analytics ecosystem, nurtured by experts at local, regional, EMEA and global levels, including the Hubs. He/she will also be responsible for leading the Analytics Delivery Team and ensuring the development of their skills.
An in-depth knowledge of certain key sectors will be considered a plus (Retail, F&B, Services...) to carry out projects efficiently.
Location
Athens, Sinopis StGreece
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At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
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What We Do
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.