Main Responsibilities
Leads the development of the Brand Marketing Plan.
Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans.
Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget.
Responsible for brand P&L to help drive growth & profitability of the brand.
Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.
Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies.
Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
Candidate Criteria
Experience & Qualification
3-5 years' experience in brand/product management/marketing (FMCG)
Strong presentation, communication & project management skill
Ability to work independently and as part of a team in a fast-paced environment
Knowledge on communication development, media planning process, public relations & e-commerce
Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development
Experience in managing relationships with a variety of stakeholders – both internal and external partners
Experience in leading an internal cross functional task force and working with external agencies
An excellent English language communicator with senior stakeholders and peers (conversational and presentational). Fluent in Thai language
Knowledge on Home Care products & social first marketing will be added advantage
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Top Skills
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
