GTM Growth Associate

We’re looking for a GTM Growth Associate to help expand Topline Pro’s outbound engine, by turning high-potential prospects into qualified leads through smart, scalable outbound campaigns. You’ll be at the center of our email motion—building lists, crafting messages, testing sequences, and learning what makes service pros engage and convert.

This is a hands-on, data-driven role where you’ll combine creative copywriting, experimentation, and operational rigor to build pipeline at scale. You’ll partner closely with Sales, Marketing, and RevOps to refine targeting, track performance, and help shape the playbooks that fuel Topline’s outbound engine. It’s an exciting opportunity for someone eager to grow and learn how marketing and sales come together to drive impact.

• Build and manage outbound email campaigns end-to-end—enriching prospect lists, writing sequences, running tests, and scheduling sends across tools like Instantly, Clay, and HubSpot.

• Run structured weekly testing cadences with clear hypotheses, A/B variants, and documented learnings.

• Maintain strong deliverability and domain health by following best practices on list hygiene, subdomain setup, and warm-up flows.

• Personalize at scale using AI (and video where helpful) with modular copy and dynamic fields.

• Partner with Sales to ensure every positive reply is captured, routed, and followed up on quickly, closing the loop between outreach and booked meetings.

• Research and qualify leads based on Ideal Customer Profile (ICP) criteria; surface insights to improve targeting and message relevance.

• Track and report key metrics — opportunity rate, SQL rate, demos booked, and attributed pipeline.

• Document best practices as templates, copy blocks, and short playbooks others can follow.

• Own deliverability health — subdomains and warmup, email authentication, list hygiene, and monitoring bounce and spam rates and sender reputation.

• Support broader GTM projects such as referral program growth, campaign tracking, and outbound–paid channel alignment.

• Expand beyond email once baselines hold by layering calls, LinkedIn, direct mail, or other exploratory channels.

• 1–3 years of experience in marketing, growth, or sales (internship or full-time); startup or SaaS experience a plus.

• Clear, concise writer who can craft email copy that earns replies.

• Analytical and curious—comfortable testing, measuring, and iterating on what works.

• Organized operator who maintains clean data, tracks performance, and communicates updates clearly.

• Familiarity (or eagerness to learn) tools like Instantly, Sendspark, Clay, Apollo, and Google Sheets.

• Excited by the opportunity to master outbound email campaigns and grow into a full-stack GTM role.

• Energized by being onsite and learning in a fast-paced, collaborative environment.

• Hands-on and detail-oriented—you love taking ideas from zero to one.

• Results-driven; you care about demos booked, not just emails sent.

• Clear, concise writer who crafts cold emails that earn replies.

• Curious and analytical; runs hypothesis-led tests and iterates quickly.

• Adaptable and curious; you approach challenges as opportunities to learn.

• Creative thinker who brings structure to ambiguity.

• Collaborative team player who values feedback and partnership across Sales and Marketing.

• Systems thinker; turns wins into playbooks, templates, and simple guardrails others can use.

• Uses AI and light automation to personalize at scale (and experiments with video when helpful).

• Energized by building Topline Pro’s outbound foundation and working onsite in Brooklyn.

• Recruiter Screen

• Hiring Manager Screen

• Case Study

• Onsite

• Cofounder Screen

• Competitive cash compensation ($75k–$90K) and equity package

• In-office role based in Domino Park, Brooklyn (1 day/week remote)

• Full Medical, Dental, and Vision coverage

• Monthly wellness stipend

• 401(k) plan (non-matching)

• Unlimited vacation, 9 company holidays, 1 annual volunteer day

• New hardware and workspace enhancements

• A fun, supportive team and regular cameos from our office dogs, Caro and Alta

• No Bullsh*t: We create meaningful results for our customers and drive growth for our team—ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose.

• Think Big, Learn Fast: We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth—even when it doesn’t go as planned.

• One Team, One Dream: We tackle challenges together with creativity, and an open mind—always seeking solutions and embracing fresh ideas to win as a team.

• Empower Every Voice: We welcome diverse perspectives and bold ideas, creating space for authenticity and respect—because great ideas come from everywhere.

• Be an Owner: We take responsibility for outcomes, act in the company’s best interest, and treat every dollar as our own. We move with urgency, think long-term, and take pride in driving impact.

• Boom!: We take time to celebrate each other’s achievements, big and small—at work and in life—because shared success fuels lasting momentum. And we end all team meetings in a “Boom!”

We’re building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly.

Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 100+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs.

We're YC-backed and well funded with several years of runway, and we’ve experienced rapid growth in the past year. We're in a phenomenal position to scale—with the financial foundation, product-market fit, and momentum to go big. You’ll be joining at an inflection point—where the groundwork is laid and the path to massive impact is clear.

We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply.