Growth Marketing Manager / Marketing Generalist

Team Leadership & Development

• Work closely with and mentor a team of 1-2 marketing professionals (SEO and content creation) - collaborating, providing guidance and feedback
• Delegate work effectively, ensuring your colleagues have clear priorities and are set up for success
• Build a high-performing marketing function with clear processes and accountability

Agency & Vendor Management

• Own relationships with external marketing agencies, including Webflow development, as well as paid advertising partners
• Set clear expectations, deliverables, and timelines for agency partners
• Evaluate agency performance, provide feedback, and make recommendations on partnerships
• Manage agency budgets and ensure ROI on all external spend
• Coordinate between internal team and agencies to ensure seamless execution

HubSpot Administration & Marketing Automation

• Own HubSpot from a marketing perspective, serving as the primary administrator and strategist
• Build and optimize email workflows, lead scoring models, and nurture campaigns
• Manage list segmentation, contact properties, and data hygiene
• Create and maintain dashboards and reports to track marketing performance
• Implement marketing attribution and ensure proper tracking across all campaigns
• Train team members on HubSpot best practices and optimization

Event Planning & Execution

• Research and recommend which industry events, conferences, and webinars Flockler should target for maximum impact
• Coordinate event preparation including booth design, collateral, demos, and promotional materials
• Support the General Manager with presentation preparation, talking points, and event strategy
• Execute post-event campaigns including lead nurturing, follow-up sequences, and performance analysis
• Track event ROI and use insights to inform future event strategy

Marketing Operations & Project Management

• Run the weekly marketing meeting, setting priorities and driving accountability across all initiatives
• Oversee and prioritize the marketing roadmap, ensuring execution is timely and aligned with business objectives
• Own design requirements and coordinate with internal teams and agencies to deliver high-quality assets
• Track marketing spend and ROI in collaboration with the General Manager

Go-To-Market Execution

• Lead the planning and execution of product launches, feature releases, and campaigns
• Develop positioning and messaging for new features and use cases
• Create launch assets including landing pages, email campaigns, sales enablement materials, and case studies
• Partner with Customer Success and Account Management to identify expansion and upsell opportunities

Website & Content Optimization

• Own the marketing website (Webflow), ensuring content, UX, and messaging are optimized for conversions
• Collaborate with SEO partners to improve search rankings and drive organic traffic
• Test and refine website messaging, CTAs, and landing pages to improve engagement and lead capture rates
• Manage content calendar and coordinate blog posts, case studies, and resource creation

Campaign Management & Lead Generation

• Build and execute multi-channel campaigns (email, paid, content) to drive MQLs and pipeline
• Develop automated email workflows to nurture leads at different funnel stages
• Work with paid advertising partners to optimize campaigns and improve CAC/LTV metrics
• Implement attribution tracking to measure campaign impact across channels

Performance Tracking & Reporting

• Set, monitor, and report on key metrics like MQLs, pipeline contribution, website conversion rates, and campaign ROI
• Use insights from Google Analytics, HubSpot, and other tools to continuously iterate and improve performance
• Present marketing performance updates to leadership and cross-functional stakeholders

Required Skills & Qualifications:

• Team Leadership: 2+ years of experience managing and developing marketing team members, with proven ability to delegate, provide feedback, and drive accountability
• Agency Management: Proven track record managing multiple external agencies and vendors, delivering quality work on time and on budget
• HubSpot Expertise: 1+ years of hands-on experience with HubSpot Marketing Hub, including workflow automation, lead scoring, email marketing, and reporting. HubSpot certification strongly preferred
• Marketing Experience: 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech
• Event Marketing: Experience planning and executing industry events, conferences, or webinars with measurable pipeline impact
• Project Management: Demonstrated ability to manage multiple initiatives simultaneously, keeping projects on track and stakeholders aligned
• Technical Proficiency: Hands-on experience with Webflow (or similar CMS), Google Analytics, and project management tools
• Analytical Mindset: Comfortable using data to measure performance, identify opportunities, and make decisions
• Communication Skills: Exceptional written and verbal communication skills for creating compelling copy and aligning cross-functional teams
• Go-To-Market Expertise: Experience launching products or features and executing integrated marketing campaigns
• Outbound Marketing: Proven experience developing and executing outbound marketing campaigns, including cold email sequences, paid acquisition channels, and/or direct outreach strategies that generated measurable pipeline growth

Preferred Qualifications:

• Experience building and scaling a marketing function from 0 to 1
• Familiarity with social media marketing, user-generated content, or martech industry trends
• Understanding of B2B SaaS sales cycles and pipeline metrics
• Experience with trade show logistics, booth management, and event sponsorships
• Knowledge of marketing tech stack integrations and data flows
• “Get stuff done” Attitude - demonstrated ownership, initiative, and motivation
• Comfortable working in a fast-paced, startup or growth-stage environment where priorities evolve quickly
• Strong work ethic and ownership. Self-motivated, detail-oriented, and proactive in driving projects forward

What Success Looks Like:

• Building and leading a high-performing marketing team that consistently delivers results
• Establishing productive agency partnerships with clear KPIs and strong ROI
• Optimizing HubSpot to improve lead quality, conversion rates, and marketing attribution
• Developing a strategic event calendar that drives qualified pipeline and brand awareness
• Consistently growing MQLs and pipeline contribution through optimized campaigns, events, and website performance
• Successfully launching 4-6 Go-To-Market plays per year with measurable impact on product adoption
• Building a well-oiled marketing operations system with clear processes, accountability, and metrics
• Improving marketing efficiency through better team management, agency coordination, attribution tracking, and budget allocation
• Developing Flockler's brand authority and thought leadership in the social commerce and UGC space