The Role
The Growth Marketing Manager will drive app growth through performance marketing, optimizing campaigns, managing budgets, and analyzing data for effective decision-making.
Summary Generated by Built In
We Are Redefining How People Approach Their Health
ZOE is the science and nutrition company leading a movement to transform the health of millions.
We exist because the food we eat is making us sick. Most of what we are taught about food is wrong.
ZOE runs the world’s largest nutrition science study to find scientifically proven solutions.
Our randomised controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.
ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement.
Over 100,000 people rely on ZOE Membership, our personalised nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal.
ZOE means life — and you can change your life with food.
Visit our career page and become a ZOEntist 🚀
🚀 About The Role
We’re looking for an ambitious and data-driven performance marketer to help scale our app grow. This role is ideal for someone who thrives experimenting , learning quickly, and iterating on bold ideas to drive measurable results.
You’ll be hands-on with campaigns, creatives, data, and attribution tools, running fast cycles of testing and learning to unlock growth. This is a demanding role, with plenty of autonomy, collaborative problem-solving, and the chance to make a meaningful impact on our app and our users.
🎯 What You’ll Be Doing
- Designing, launching, and optimising web based landing pages and app install and engagement campaigns across Meta, SDK networks, AppLovin, and other channels.
- Owning performance metrics: CAC, LTV, CPI, ROAS, retention, and event tracking.
- Running rapid experimentation across channels, creatives, and messaging - scaling what works, cutting what doesn’t.
- Partnering with creative teams to develop performance-driven ads that simplify complex messages into scroll-stopping executions.
- Diving deep into attribution and analytics platforms (MMPs, SDKs, event tracking) to understand campaign performance.
- Managing budgets with precision, making confident, data-backed decisions.
- Staying ahead of channel updates, tools, and growth hacks in the performance ecosystem.
🧠 What You’ll Bring to the Table
- 2–4+ years of experience in app growth or performance marketing, ideally with a mobile-first focus.
- A proven track record of scaling ROI-driven campaigns at meaningful budget levels.
- Highly analytical skills: comfortable working with data sets, event funnels, LTV models, CAC efficiency, and budget allocation.
- Fast operator: moves quickly from hypothesis → test → result → scale.
- Creative thinker: understands the mechanics of performance creatives and how to optimise messaging for conversion.
- Breadth across platforms (Meta + SDK networks + attribution tools like AppsFlyer/Adjust/Branch).
- Hands-on and autonomous: comfortable owning both strategy and execution.
- Resilient and resourceful: you’ve solved technical issues with attribution, integrations, or reporting before.
✨ Bonus Points
- Experience building mobile web acquisition funnels that convert into app subscriptions.
- Experience managing spend at $100k+/month level.
- Exposure to subscription/LTV-driven app growth.
- Knowledge of ASO and organic/paid interplay.
🚀 The ZOE Interview Journey
- Talent Acquisition Screen | 30-45 min
- Hiring Manager Deep Dive | 30-45 min
- Remote Loop
A conversation with our Talent team to introduce you to ZOE’s mission and culture. We’ll discuss your background, key achievements in app growth and performance marketing, and ensure a foundational fit with the role's core requirements, compensation, and logistics.
This stage is an in-depth exploration of your experience. We will focus on your proven ability to scale ROI-driven campaigns, manage budgets, and your technical proficiency with attribution, MMPs, and channel mechanics. This helps us understand how your strategic skills align with ZOE’s ambitious growth targets.
Case Study & Strategic Q&A | 60 min
We'll share a simulated growth challenge or scenario. Your job is to prepare a short presentation that clearly outlines your strategic approach, detailed experimentation plan, and key success metrics.
After you submit your work (by a set deadline), our team will review it. This review determines if we move forward to the live discussion. If you advance, the 60-minute Q&A session is dedicated to you presenting and defending your recommendations to the team. This is your chance to showcase your data-to-action mindset and prove your ability to solve complex UA problems at ZOE.
Cross Collaboration Interview | 45 min
This interview will assess your technical marketing depth—how you manage event tracking, troubleshoot attribution issues, implement new data pipelines, and collaborate with engineering/data teams to ensure data integrity for optimization.
Leadership, Influence, & Values Interview | 45 min
This explores your ability to influence creative direction, manage high-stakes challenges, allocate resources effectively, and demonstrate the collaborative and resilient mindset essential to ZOE’s culture and mission.
The experience, skills, and attributes listed above reflect what we believe will contribute to success in this role. If you're passionate about ZOE and the opportunity, but don't meet 100% of the criteria, we still encourage you to apply. We are committed to supporting growth and are happy to offer up-skilling opportunities where possible.
Remote Philosophy
ZOE is a remote-first company, meaning remote work isn’t just an option — it’s how we work best. We are intentional about building a distributed, high-performing team where collaboration, trust, and flexibility thrive.
We design our workflows around asynchronous communication and shared documentation to support autonomy, focus, and cross-timezone collaboration. While our teams work independently, connection and teamwork remain central to how we operate — through regular rituals, meaningful virtual interactions, and in-person gatherings every quarter. These include team offsites and a yearly company-wide retreat to build relationships, spark creativity, and have fun together.
Being remote-first also means we value outcomes over hours and trust our team members to manage their work in a way that suits their unique rhythm and responsibilities. This approach allows us to support a truly flexible work environment, while staying aligned with our mission and values.
At ZOE, working remotely doesn’t mean working alone — it means being empowered, supported, and connected, wherever you are.
Compensation Philosophy
We are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labor market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success.
We believe that building a thriving team requires not only providing fair and competitive compensation but also fostering an environment where success is shared collectively. Our total compensation package is designed to support the well-being of our employees, recognise their individual contributions, and empower them to grow alongside ZOE.
Benefits & Perks
We understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists.
Our approach to benefits takes an inclusive and flexible view of both personal and professional growth. From competitive health insurance and wellness packages to inclusive parental policies, building connection, and tailored professional development programs, we've got you covered.
At ZOE, we continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.
Equal opportunities
We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply. We ensure a respectful and inclusive environment for all and do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. If you require any accommodations during the interview process, please feel free to inform us, and we will make every effort to support your needs.
Top Skills
Adjust
Applovin
Appsflyer
Branch
Meta
Sdk Networks
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The Company
What We Do
ZOE is a nutritional science start-up on a mission to help people eat with confidence.
Our name means “life” and we’re committed to helping people live it to their fullest by harnessing the power of scientific research, software engineering and artificial intelligence
Our team tackles a range of complex product, engineering, data, logistics, UI/UX challenges that enable our customers to understand their unique biological response to food
We are builders and lifelong learners - connected by a common desire to leverage our talent for helping the world
Since our launch in 2017, we grew our team from 5 to 120 extraordinary individuals. Our products, insights and advise has been covered by many household media brands and we're only just beginning.
We're currently hiring and we'd love to hear from you - https://joinzoe.com/careers
