Graphic Design and Marketing Specialist

Hart Medical Equipment provides a full range of home care products and support services based on individual needs. We strive to conduct our patient care operation with the highest standards. We are a nationally accredited, premier provider of home medical equipment and supplies.

Status: Full Time

Location: Flint and remote

QUALIFICATIONS:

To perform this job successfully, an individual must be professional, proactive, and positive with internal and external customers and coworkers. The requirements listed below are representative of the knowledge, skill, and/or ability required.
 

SUMMARY:

Drive company growth by creating and optimizing visually compelling digital and traditional marketing materials, including graphics for SEO, paid search, social media, email campaigns, and direct mail. Collaborate across teams to elevate the company's branded presence, design high-quality marketing collateral, and identify new creative opportunities to support overall company growth initiatives.
 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

· Enhance ecommerce growth by optimizing SEO and managing paid search campaigns.

· Design and implement targeted social media and email marketing initiatives.

· Develop and oversee print and direct mail campaigns to complement marketing efforts.

· Create and schedule email campaigns aimed at driving ecommerce revenue.

· Maintain and update product pages, including imagery and descriptions.

· Build and optimize landing pages for promotions, categories, and partnerships.

· Collaborate with vendors and print shops to produce high-quality marketing collateral.

· Ensure all content updates are made in an accurate and timely fashion.

· Report on KPIs, and recommend strategies to improve brand presence.

· Conduct research to identify new products, services, and strategy opportunities.

· Manage PPC ad campaigns across platforms such as Google, Meta, and Bing Ads.

· Support the addition of new products to the website.

· Participate in special projects related to marketing, ecommerce, and other digital strategies.

· Stay informed on the latest marketing techniques, best practices, and innovations.

· Perform other duties as assigned.
 

EDUCATION AND/OR EXPERIENCE

· High school diploma or general education degree (GED) required.

· A degree in business, communications, and/or marketing related field preferred.
 

SKILLS & ABILITIES

· Excellent interpersonal, written and verbal communication skills.

· Good knowledge of the DME industry, services and operations preferred.

· Ability to multi-task, prioritize and delegate.

· Customer service orientation.

· Must be organized.

· Self-motivated.

· Ability to work in a fast-paced environment.

REQUIRED TECHNICAL PROFICIENCIES:

PPC Management, Email Marketing, Social Media Marketing, Web Analytics, Graphic Design Software (Adobe Creative Suite/Canva), Landing Page and Website Development, Direct Mail and Print Production, Windows 11, Microsoft Office, basic PC/Desktop support.

LANGUAGE SKILLS

English (verbal, written)

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure using a calculator.

ANALYTICAL & PROBLEM SOLVING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral,

or diagram form. Ability to deal with problems involving several concrete variables in

standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

None

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an

employee to successfully perform the essential functions of this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the essential

functions. While performing the duties of this job, the employee is regularly required to sit, talk

and hear. The employee is occasionally required to stand and walk. The employee must

occasionally lift and/or move up to 25 pounds. The position may require stooping, kneeling,

crouching, crawling, reaching, pushing and pulling in tight areas. Specific vision abilities

required by this job include close vision. All employees are required to work in a safe manner.

WORK ENVIRONMENT

The work environment described here are representative of those an employee encounters while

performing the essential functions of this job. Reasonable accommodations may be made to

enable individuals with disabilities to perform the essential functions.

Office environment with moderate noise levels. May be required to travel in all types of weather

conditions.

TRAINING

Orientation and selected course