The Search Google Specialist will oversee and optimize Google Ads (Search, PMAX) and SEO to drive growth in visibility, traffic quality, and lead generation. This role focuses on developing audience-first strategies, running data-driven experiments, improving website conversion performance, and building analytical dashboards to track and optimize results. The ideal candidate combines strategic thinking, technical expertise, and a strong analytical mindset to ensure continuous improvement across all search channels.
Job Descriptions:
- Manage and Optimize Search Channels
Oversee key paid and organic search channels — including Google Ads (Search, PMAX) and website SEO — ensuring consistent growth in visibility, traffic quality, and lead generation performance. - Develop Audience-First Strategies
Create and execute search strategies that target the right audience at every stage of their digital journey, leveraging insights from keyword intent, behavioral data, and conversion paths. - Lead SEO and CRO Initiatives
Build and execute SEO improvement plans (technical, on-page, off-page) and coordinate landing page CRO experiments (A/B testing, heatmap analysis, form optimization) to improve conversion efficiency. - Drive Experimentation and Testing
Run systematic testing across ad copy, bidding strategies, landing pages, and audience targeting — including keyword match types, RSAs, DSAs, and audience layering — to continuously refine performance. - Build Analytical Tools and Dashboards
Develop automated tools and dashboards using Google Sheets, Looker Studio, and GA4 to track SQRs, keyword performance, SEO rankings, and CRO impact. Use data to uncover growth opportunities. - Own Reporting and Insights
Deliver actionable performance reports (weekly, monthly, quarterly) with insights and recommendations for spend allocation, keyword expansion, and UX improvements. Share best practices across teams. - Ensure Tracking and Data Integrity
Oversee technical setup for tags, pixels, and conversion tracking across Google Ads, GA4, and the website to ensure accurate attribution and continuous feedback for optimization.
Job Requirements:
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 2–4 years of hands-on experience in Google Ads (Search, Display, PMAX) and SEO strategy execution.
- Proven track record of improving conversion rates through CRO tactics (landing page optimization, A/B testing, UX improvements).
- Solid understanding of performance marketing, keyword intent modeling, and user journey mapping.
- Experience managing campaigns across multiple locations or service verticals is a plus.
Top Skills
What We Do
In 2020, Seven Retail was established as a House of Brands, integrating multiple business units under one cohesive strategy for lifestyle, F&B and education. Each new venture is meticulously crafted to become a leader in its category, maintaining the company's commitment to quality, accessibility, and aggressive innovation.
We are on a mission to make high-quality, exceptional lifestyle experiences accessible, helping people get more out of their paycheck so everybody can experience a higher standard of living.
Over 200 outlets to date with +1 new store added every other day. Creating several new brands into new categories every single year.
We rapidly iterate, constantly reinvent, and obsessively experiment when it comes to product innovation and consumer experience.
Check out our website and come experience our brands for yourself!
