Go-to-market Owner

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world. 

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment. 

Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.

Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.

We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.

WHAT IS EDENRED?

Edenred is a pioneer, a tech leader and the everyday companion for people at work across more than 46 countries. Our 12,000 employees are committed to making the world of work a better place for all, one that is safer, more efficient and more user-friendly. At Edenred, our passion for customers, respect, imagination, simplicity and entrepreneurial spirit are our values. For anyone who needs to vibe in their professional life, we are the best place for you to work and grow.

In 2022, thanks to its global technology assets, the Group managed €38 billion in business volume, primarily carried out via mobile applications, online platforms and cards. In 2023, the group's business volume reached 41 billion euros.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC Next 20, FTSE4Good, DJSI Europe and MSCI Europe.

YOU WILL VIBE WITH US

As the Go-to-Market (G2M) Merchant, you will play a crucial role in driving profitable growth by developing and implementing comprehensive go-to-market strategies, plans, and tactics. You will collaborate cross-functionally with communications team, digital marketing team, product development, and other teams to ensure the successful launch and ongoing promotion of our merchants’ network.

In details, you will be in charge of:

​Market Strategy Implementation:

• Develop and implement go-to-market strategies specifically designed to resonate with our merchants, aiming to drive awareness, adoption, and revenue growth within this segment.

• Work closely with the data & insights team to perform market research to identify target merchants segments, competitive landscape, and emerging trends for businesses.

• Development of merchant journey based on insight received from the data, digital, communication & product team

• Identify the most effective channels to reach our target audience & Integrate segmentation and data insights into go-to-market strategies in close collaboration with Digital team

• Gather input on the communication plan, content marketing from our communication team

• Gather input on value proposition, product roadmap and innovations from Product & Platform team.

• Collaborate with commercial & merchants’ teams to understand market dynamics and ensure alignment of go-to-market plans with sales strategies.

Planning & Coordination for segment initiatives

• Create detailed go-to-market plans outlining key objectives, milestones, and timelines.

• Facilitate workshops or brainstorming sessions with cross-functional experts to gather insights and feedback for refining go-to-market strategies.

• Take an active role in the execution of go-to-market initiatives, ensuring effective coordination and timely delivery of marketing campaigns.

• Prepare and present campaign performance reports to stakeholders, highlighting key metrics, insights, and recommendations for future campaigns. 

• Develop and maintain project documentation, including timelines, budgets, and key performance indicators (KPIs), to track the progress and success of initiatives.

WE WILL VIBE WITH YOU

You have at least 3 years of professional experience within the go-to-market strategy, product marketing, or related roles, preferably in the B2B sector.

Proficiency in the following skills will be valued:

• Ability to develop and implement comprehensive go-to-market plans aligned with organizational goals and objectives.

• Proficiency in market segmentation, target market identification, and setting measurable KPIs.

• Experience collaborating with cross-functional teams to drive revenue growth and achieve business objectives.

• Strong analytical capabilities to interpret market data, track performance metrics, and derive actionable insights.

• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and influence stakeholders at all levels.

• Strong presentation skills for communicating strategies, insights, and results effectively.

• Proven ability to manage cross-functional projects, coordinate with teams across departments, and drive projects to successful completion.

• Flexibility and adaptability to thrive in a fast-paced, dynamic environment with evolving priorities and market conditions.

Languages required:

• French and/or Dutch (fluent)

• English (very good level)

Location: Brussels (Auderghem)

Start date: ASAP

WHAT WE OFFER

• A stimulating position within a dynamic organization that emphasizes technological innovation to enhance workers' purchasing power.

• The possibility to work remotely 2 days a week with the approval of your manager.

• A variable compensation system adapted to your performance.

• A company car or mobility budget.

• Meal vouchers, eco-vouchers, sports and culture vouchers, and complimentary vouchers.

• Hospitalization and ambulatory care care insurance with the possibility to extend it to your family.

Apply now and Vibe with Us!