GIC Product Marketing Senior Associate - Remote

Donnelley Financial Solutions (DFIN) is a leader in risk and compliance solutions, providing insightful technology, industry expertise and data insights to clients across the globe. We're here to help you make smarter decisions with insightful technology, industry expertise and data insights at every stage of your business and investment lifecycles. As markets fluctuate, regulations evolve and technology advances, we're there. And through it all, we deliver confidence with the right solutions in moments that matter.
Summary:
As a marketer in the investment market segment, you will be a on the team responsible for developing our global investment company strategy from both an internal and external delivery perspective. This role will focus on events and event strategy, training, Sales enablement and support, management of internal and external-facing investment company content and will assist with the go to market strategy and delivery for our global investment company business.
Responsibilities:

• In conjunction with the broader investment companies marketing team, manage events - both DFIN-hosted and industry. This may include sponsorships and event location coordination/management. This also includes the gathering of actionable event insights and opportunities to be leveraged across the organization.
• Manage the internal/external communication process that connects product changes/enhancements and new opportunities/tools to internal stakeholders (Sales, Solution Services, etc.) and DFIN's GIC clients.
• Partner with the Senior Marketing Manager to educate both internal and external stakeholders on our product features and their benefits.
• Ensure consistent go to market messaging across the GIC landscape of products and services.
• Assist in the creation of investment market content (e.g. sales documentation, product videos, website copy, blog posts, email copy, case studies, etc.) to articulate the benefits of our products to a variety of global, external audiences.
• Speak and present both internally and externally to promote the story of the Arc Suite.
• Assist the Senior Marketing Manager by quantifying campaign performance and articulating those results out to the broader teams.

Qualifications:

• 2-5 years of experience in marketing, has a Bachelor's Degree in Marketing or Business or similar.
• Previous experience in content marketing/product marketing preferred - especially in a heavily regulated industry. Prior work in the financial services industry a plus (but not required).
• Previous event and/or training experience a plus.
• Excellent written and verbal communication skills.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life to the Arc Suite of products. You will work closely with cross-functional teams such as Product, Sales, Sales Ops, Solution Services, the larger DFIN Marketing team as well as outside agency partners.
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Familiarity with Eloqua, Salesforce, HighSpot (or other content management platforms) and social media.

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