Freelance - Media Planning Manager (4 month contract)

Posted 6 Days Ago
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London, Greater London, England
In-Office
Mid level
AdTech • Digital Media • Marketing Tech
The Role
Manage client interactions and develop media strategies for New Balance. Collaborate with cross-functional teams ensuring effective campaign execution and budget management.
Summary Generated by Built In

WHO ARE WE :

We’re Mediahub, the industry’s best-kept secret. This year we got our first Campaign School Report, coming in at number one for building the most ethnically diverse team in the industry.  COMvergence rank us as the UK's fastest-growing media agency for the second year running.

We bring a challenger mindset to everything we do.  Brands choose to work with us to disrupt category norms.

We offer the best of both worlds.  A start-up culture backed by Mediabrands.

Just some of the brands we work with – New Balance, Pinterest, Celebrity Cruises.

 ROLE OVERVIEW

As an Account Manager at Mediahub, across New Balance, you will be at the forefront of client interaction across the Iberia and Scandinavia responsible for understanding their needs, developing tailored media strategies, using the relevant Mediahub tools and planning process, whilst ensuring flawless campaign execution. You'll collaborate with cross-functional teams to achieve client objectives, manage budgets effectively, and maintain a high level of client satisfaction while delivering impactful media solutions. 

 

Across New Balance, leveraging your expertise in media planning, you’ll will deliver high-impact brand awareness campaigns for major sponsored events while adopting a more tactical approach for product launches. This role offers the opportunity to shape standout campaigns that capture attention, engage audiences, and elevate the brand on a global stage across brand, running lifestyle and sports. 

 

This role is a 4 month contract supports two markets, Iberia and Scandinavia (POD 1), you will work closely with your Group Account Director and the other Account Managers who work on all markets across EMEA. Most of the team are sat in the London office with a few different local market colleagues which help to deliver on local market expertise. 

 

At Mediahub your roles and responsibilities will be centered around the below core competencies. These include but are not limited to: 

 

Client Service 

  • Work to understand your client’s pressures and internal demands to ensure Mediahub is responding to their needs and shaping our service delivery around them 
  • Establish a high level of trust with clients 
  • Have a solid understanding of Mediahub’s disciplines, ensuring that you never send on information that you do not fully understand yourself 
  • Ensure the agency’s output is always of the highest quality 

 

Media Strategy & Execution 

  • Coordinate the agency’s response to cross-market media briefs, across a variety of media channels and in partnership with our comms strategy teams 
  • Use a variety of data sources and research techniques to develop a deep understanding of your clients’ brands, competitive contexts and their target audiences’ attitudes and behaviours 
  • Continually push the bar for more creative, innovative media solutions 
  • Confidently leverage planning tools to add rigor to our audience and channel planning responses 

 

Desired Skills & Experience

We’re looking for someone who ticks most or all of these boxes: 

  • Solid understanding of online and offline planning 
  • Extensive knowledge of industry tools and research techniques 
  • A working knowledge of ad tech including ad-servers, bid management tools and DSPs 
  • A basic knowledge of big data and digital analytics tools and platforms 
  • Strong leadership, communication and presentation skills 
  • Impeccable organizational skills, comfortable with multitasking and running multiple projects simultaneously 
  • Experience working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources 

 

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to Ninette at [email protected], if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.


Top Skills

Ad Tech
Ad-Servers
Bid Management Tools
Digital Analytics Tools
Dsps
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The Company
HQ: New York, New York
10,936 Employees

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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