Company Description
Epsilon is the leader in outcome-based marketing. We enable marketing that's built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon's award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world's top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
Job Description
ROLES AND RESPONSIBILITIES

• Support ongoing management & advancement of client engagements with the following expectations:
  • Partner with a team of strategy consultants
  • Drive efforts through appropriate evolution including strategic design, applying and leveraging multi-channel marketing industry expertise and customer experience best practices
  • Work with internal cross-functional teams to drive creation and management of marketing initiatives, including customer acquisition, engagement, and retention strategies; drive cross-sell opportunities to add more value to client accounts
  • Identify and leverage strategic frameworks for development of marketing strategies; this can expand across many tactics e.g. the use of segmentation, targeting, channels, offers, messaging, testing, reporting and analysis
  • Develop a deep understanding of business objectives and each project/client goal to define the strategic approach, inform stakeholder needs, and maintain internal alignment and focus
  • Streamline large amounts of data across internal and client stakeholder communications, activities, and cross-functional efforts to inform efforts
  • Define KPIs for performance and continuously measure, track, report, and optimize strategies and tactics
  • Lead synthesis and interpretation of cross-functional contributions and creation of client facing communications

The candidate "must have":

• A Client mindset and familiarity with consulting frameworks and concepts
• Strong grasp of digital marketing trends and experience designing and deploying marketing strategies within a real-time decisioning environment
• Familiarity with marketing automation tools and awareness of how systems and data integrate with contact plans
• Structured thinking and the ability to facilitate working sessions and brainstorming exercises among clients and peers across all levels of an organization
• Ability to synthesize complex concepts in simple terms
• Strong project management skills desired with comfort in identifying and documenting business requirements for new marketing programs
• Strong oral and written communicator; create high quality documents and deliverables using Microsoft Office and other applications as needed
• Process-oriented thinker with a background in using frameworks and methodical steps to identify workstream approaches

In addition, the ideal candidate would also have the qualities below:

• Proactive self-starter with high level of initiative and ability to direct a team on multiple concurrent projects, and ensure follow-through while delivering high quality to Epsilon clients
• Leader, collaborator, and team-oriented

EXPERIENCE AND EDUCATION

• 5+ years of professional experience
• Bachelor's degree required
• First-hand experience in communications roadmap development and implementation
• Multi-channel delivery platform experience
• Advanced-level software knowledge including Project, PowerPoint, Excel, and Word
• Management consulting expertise a plus

Qualifications
Additional Information
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.
Applicants with criminal histories are welcome to apply.
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